Product Manager, Organic ; SEO​/AEO​/Social Sharing

About

At , we help millions of consumers connect with the right home and the right agent every day. We’re driving organic growth through innovation in search, content, and social sharing experiences that make home discovery more intuitive, accessible, and shareable.

We are seeking a technical and execution-focused Product Manager to lead the end-to-end delivery of our core SEO/AEO and social sharing initiatives. In this role, your primary focus will be taking pre-defined organic search strategies—such as SEO platform optimizations, structured data implementations, and site performance enhancements—and translating them into executable roadmaps. You will own the execution, backlog management, Jira ticket creation, hands‑on QA, and cross‑functional task tracking to ensure optimizations are implemented flawlessly.

You’ll work cross‑functionally with engineering, data science, marketing, and design teams to build and ship technical solutions at scale that enhance visibility, engagement, and content distribution across search engines and social platforms.

As Product Manager, Organic Growth (SEO/AEO/Social Sharing), you will focus directly on executing technical SEO, site architecture improvements, UX enhancements, and search performance optimizations. You’ll partner closely with product managers, marketing managers, and engineering teams to directly influence over half of ’s total traffic. While highly technical, this is fundamentally a core user acquisition role where you will write precise implementation requirements, audit performance, and deliver optimizations that fuel top‑of‑funnel reach.

This is a hands‑on, highly execution‑oriented role for a candidate who is passionate about search engine optimization and site performance.

• Execute Technical SEO/AEO Initiatives:
  Own the operational execution roadmap (3–12 month horizon) for pre‑defined technical SEO initiatives, e.g. indexability, rendering, canonicalization, and internal linking structures.
• Jira & Spec Writing:
  Translate technical SEO requirements (such as JSON‑LD schemas, edge redirection, sitemap generation, and page speed budgets) into clear Jira user stories with explicit acceptance criteria for engineering.
• Technical Auditing & Quality Assurance:
  Perform hands‑on UAT and technical validation in staging and production environments.
• Task & Process Tracking:
  Organize and maintain daily task tracking, sprint backlogs, and technical dependencies across web platform engineering, analytics, and content teams.
• Data & Search Performance Tracking:
  Utilize SQL, Google Search Console, Screaming Frog/Botify, and Snowflake/Tableau to track technical health KPIs, audit crawl behavior, and validate post‑launch technical search performance.
• AI & Automation for SEO Scale:
  Leverage AI models, prompt engineering, and automated workflows to streamline technical auditing, automate internal linking/schema generation, and scale technical optimizations across millions of real estate pages.

• 5+ years of hands‑on experience specifically in Technical SEO execution, technical search product management, or web technical auditing.
• Bachelor's degree or equivalent experience.
• Deep Technical SEO Expertise:
  Deep understanding of server‑side vs. client‑side rendering, crawl budget optimization, XML sitemaps, HTTP status codes, canonicalization, structured data (schema.org), and Core Web Vitals.
• Strong Agile & Jira Proficiency:
  Expertise in writing granular, developer‑ready Jira tickets, defining technical acceptance criteria, and managing sprint backlogs.
• Hands‑on SEO & Audit Tooling:
  Mastery of technical SEO tools such as Botify, Screaming Frog, Google Search Console, Deep Crawl/Lumar, and log analysis tools.
• Data &…