SEO & AI Search Leader

As the SEO and AI Search Leader, you’ll own how Pet Honesty gets found, trusted and recommended across AI search and shopping platforms, turning the brand’s veterinary expertise and clinical research into the answers pet parents rely on.

Pet Honesty is one of the leading pet health and wellness brands in the U.S., obsessed with helping pets live healthier, happier, and longer lives. We develop science-backed supplements, dental solutions, calming aids, probiotics, joint health products, skin & coat formulas, and other daily wellness essentials for dogs and cats. Our products are trusted by millions of pet parents and sold through major retailers, Amazon, Chewy, and Pet Honesty's direct-to-consumer platform.

Learn more about our mission, products, and culture at
We're also entering an exciting new chapter of growth and innovation. Pet Honesty continues to invest heavily in research-backed formulations, ingredient transparency, product innovation, AI enablement, and omnichannel expansion. In 2026, the company launched "The Honest Difference," a national initiative highlighting our commitment to clean ingredients, scientific validation, and meaningful outcomes for pets, while also pledging $1 million in product donations to pets in need.

We are seeking an SEO and AI Search Leader who is a hands‑on expert in how LLMs choose which brands to recommend. Unlike a traditional SEO role, this position leads with AI search, with organic SEO as the foundation underneath it. The successful candidate will turn audits of our AI visibility into prioritized fixes and connect AI and organic performance to traffic, subscriptions and revenue.

• Run regular AI search and SEO audits (technical, content, keyword, schema and entity) to establish a true baseline of how Pet Honesty is found, cited and recommended across ChatGPT, Gemini, Claude, Perplexity, Google AI Overviews and Alexa for Shopping, including what pet parents ask AI about our products and how we answer.
• Turn audit findings into a prioritized roadmap focused on low‑lift, high‑return fixes, and track progress over time.
• Build and run the experimentation engine, testing content, page structures, authorship, veterinary‑expertise signals and technical changes to learn what drives AI visibility, citation and product recommendation.
• Read page source to see what AI crawlers can and can’t access, write clear briefs for our third‑party web vendor, and partner with Ecommerce, Growth and Business Intelligence to improve structured data, semantic HTML, internal linking, site architecture and crawlability.
• Partner with R&D, veterinary experts and Regulatory to turn ingredient data, clinical studies and science advisory council expertise into accurate, compliant content that AI engines cite, including how ingredients are named and described.
• Improve the consistency of product data (ingredients, benefits, dosing guidance, reviews, pricing and availability) across , product feeds, Amazon, Chewy and retailer product pages.
• Set writing standards for search and AI retrieval, building on our existing Alexa and intent‑based search guidelines, and partner with copy and channel owners to apply them.
• Build credibility signals (vet expertise, clinical studies, reviews) on our site and across the third‑party platforms that shape AI answers in pet health, and earn coverage on high‑value sites like vet publishers, review sites, Reddit and You Tube.
• Own the SEO and AEO scorecard, connecting organic and AI discovery performance to traffic, conversion, subscriptions, marketplace sales and retail demand.

Technical SEO, AI search and ecommerce are where you do your best work. As an LLM‑first practitioner, you understand how AI…