Manager, SEO & AEO

We’re hiring a Manager, SEO & AEO to lead the strategy and execution of Hello Tech’s organic growth, AI visibility, and website conversion performance. You’ll own the roadmap for search and answer engine optimization while also ensuring our site experience converts traffic into loyal, high-LTV customers.

This is a cross-functional role at the intersection of SEO, content, AI, and performance design. You’ll lead everything from search rankings and site health to landing page testing and CRO strategies. Your work will drive measurable results across D2C and B2B.

DOOR (formerly Latch) is unlocking the next era of Building Intelligence. We combine premium hardware, intuitive software, and automated operations into one seamless platform—helping multifamily properties run more efficiently, grow revenue, and deliver smarter, more connected living experiences. From smart access and in‑unit automation to building‑wide controls, DOOR empowers owners, operators, and property teams to reduce overhead, protect asset value, and stand out in a competitive market.

We believe smarter buildings make life simpler. At DOOR, you’ll help shape a future where buildings anticipate needs, operate effortlessly, and quietly improve life for everyone inside.

Hello Tech, a DOOR company, is redefining in‑home tech services. As the leading national provider of on‑demand smart home installation and tech support, we deliver professional, affordable, and seamless service to consumers and property managers alike—anytime, anywhere.

We’re building a search and conversion engine that ranks across Google and AI platforms, and turns traffic into booked services. That’s where you come in.

• Lead the full strategy and execution of SEO and AEO programs to drive organic visibility, traffic, and engagement across traditional search and AI‑powered platforms
• Optimize Hello Tech’s website performance and conversion funnel, identifying opportunities to improve UX, reduce bounce rate, and increase booking and lead conversions
• Build and scale high‑impact content that ranks in Google, appears in featured snippets, and is favored by LLMs like ChatGPT and Gemini
• Partner with design and engineering to execute conversion rate optimization (CRO) tests, including A/B experiments on landing pages, CTAs, copy, and layouts
• Manage technical SEO health including site speed, mobile performance, structured data, crawlability, and Core Web Vitals
• Use AI tools to accelerate content strategy, keyword clustering, and site audits
• Establish reporting frameworks that track organic traffic, keyword performance, site engagement, conversion rates, and revenue impact
• Collaborate across Marketing, Product, and Engineering to align on‑site structure and campaigns with SEO and CRO best practices, leveraging Webflow’s CMS and visual design tools
• Act as the internal champion for SEO, AEO, and CRO best practices, helping the company stay ahead of evolving algorithms and AI search behavior
• Identify future team needs and help scale SEO and CRO functions as Hello Tech and DOOR grow

• 3 to 5+ years of hands‑on SEO experience with proven results in both D2C and B2B environments. 1+ years of AEO experience.
• Demonstrated ability to lead both strategy and execution across SEO, AEO, and CRO initiatives
• Experience working within Webflow or similar visual CMS platforms, with a clear understanding of their SEO capabilities and constraints
• Deep technical SEO knowledge including crawl optimization, Core Web Vitals, schema, indexing, and JavaScript rendering
• Strong experience with conversion rate optimization, website analytics, and A/B testing tools (e.g. Google Optimize, VWO,…