Digital Marketing Operations Manager

Job Title – Digital Marketing Operations Manager

Work Location – Remote

Job Summary:

The Digital Marketing Operations Manager will support the day-to-day systems, processes, and execution that keep digital marketing programs running effectively for the WuXi Biologics CRO Services marketing team. Working closely with the Senior Marketing Manager and cross-functional partners, this role will support Hub Spot and CRM operations, campaign execution, lead management, website operations, data quality, and reporting.

• Support day-to-day digital marketing operations, including campaign setup, list management, email execution, web update coordination, paid and organic media support, reporting, and lead flow monitoring.
• Administer Hub Spot for marketing operations needs, including emails, forms, lists, properties, workflows, campaigns, reports, dashboards, lifecycle stages, lead status, custom objects, associations, views, and documentation.
• Maintain CRM and marketing data quality through structured imports, list hygiene, duplicate review, field validation, source tracking, lifecycle-stage accuracy, association checks, and campaign attribution review.
• Support Hub Spot structure and governance, including properties, custom objects, record associations, workflow logic, naming conventions, permissions, reporting views, and process documentation.
• Monitor lead capture, routing logic, workflow performance, integrations, field mapping, and synchronization issues; investigate problems and coordinate resolution with IT and system partners.
• Support the inbound lead funnel from form capture through routing and follow-up, including segmentation, qualification inputs, lead-status updates, nurture placement, and funnel reporting.
• Build and maintain recurring operational dashboards and reports covering campaign performance, website engagement, lead generation, funnel progression, source data, and Business Development follow-up.
• Analyze campaign, lead, account, website, and funnel data to identify performance patterns, data gaps, routing issues, lead-quality trends, and practical optimization opportunities.
• Combine and validate data from Hub Spot, Salesforce, Google Analytics, advertising platforms, spreadsheets, and other connected systems to improve reporting reliability.
• Support campaign attribution and source analysis by reviewing first-touch, recent-touch, campaign, conversion, contact, company, and opportunity-related data while documenting methodology and limitations.
• Work with cross-functional teams to execute and measure email, event, paid media, organic social, nurture, and website-related campaigns.
• Support testing and optimization of audiences, messages, forms, landing pages, channels, and workflows, including measurement and post-campaign review.
• Develop and maintain clear data definitions, reporting standards, data-flow documentation, quality-control checks, and operating procedures.
• Turn operational and campaign data into clear summaries and recommendations for marketing leadership and cross-functional stakeholders.
• Support events and conferences through email campaigns, social media, list management, form setup, lead capture coordination, data reconciliation, and post-event campaign reporting.
• Other duties as required.

• Bachelor's degree or higher in digital marketing, marketing operations, business, communications, information systems, business analytics, or a related field.
• Relevant certification in Hub Spot, CRM administration, marketing automation, analytics, or data visualization is a plus.

• 4+ years of experience in digital marketing, marketing operations, CRM administration, marketing automation, campaign operations, or a related function.
• Strong working knowledge of…