Team Lead, Partner Marketing Programs & Enablement

Team Lead, Partner Marketing Programs & Enablement

We’re investing in growth and our partners are at the heart of that strategy. With new headcount and renewed focus, our partner ecosystem is a top priority.

We’re hiring a Team Lead, Partner Marketing Manager – Programs & Enablement to lead our partner marketing programs team in North America.

In this role, you’ll drive the strategy, execution, and continuous improvement of turnkey co-marketing programs and partner enablement efforts for our value-added reseller (VAR) partners. You’ll lead a team of two partner marketing program managers while managing vendors, defining and executing programs, enabling your team, and ensuring strong cross-functional alignment so that Sage partners are fully equipped to generate demand and deliver measurable outcomes.

Location:

Hybrid – 3 days per week from our Atlanta or Austin office.

• 6+ years of B2B indirect channel/partner marketing and partner enablement experience for reseller partners / VARs (required)
• Strong leadership skills with experience managing and developing a small team.
• Experience with budget planning, management, and reporting.
• Strong organizational skills with the ability to manage multiple projects and pivot as needed.
• Excellent cross-functional leadership and collaboration skills, embodying “One-team” attitude and approach.
• Effective communication and presentation skills.
• Data-driven mindset with experience tracking and reporting program performance.
• Growth mindset, personal accountability, and commitment to continuous improvement.

• Program Strategy & Definition
  • Develop and evolve Sage’s turnkey partner marketing programs aligned to GTM priorities.
  • Define program objectives, success metrics, and content direction.
• Program Management
  • Lead end-to-end execution of partner programs including planning, launch, optimization, and reporting across Turnkey Programs, Pre-Funded Support, MDF, and Sage-Led.
  • Ensure program scalability and alignment with partner needs and Sage business goals.
  • Manage and evolve the Self-Serve Partner experience for Partner Marketing, enablement content, and programs.
• Vendor Management & Negotiation
  • Identify, evaluate, and negotiate with external vendors to support program delivery.
  • Manage vendor relationships to ensure quality, cost-effectiveness, and timely execution.
• Partner Enablement & Communications
  • Create and deliver enablement materials to drive partner awareness and understanding of available programs.
  • Develop communication plans and assets to support program adoption and engagement.
• Team Leadership & Enablement
  • Lead and coach a small team of program managers, fostering a high-performance culture.
  • Provide direction, mentorship, and development opportunities to team members.
• Performance Tracking & Reporting
  • Establish and maintain dashboards and reporting frameworks to measure program effectiveness.
  • Present insights and recommendations to stakeholders to inform future strategy.
• Cross-Functional Collaboration
  • Work closely with Sales, Product Marketing, Partner Marketing, Partner Programs & Strategy, Commercial Operations, and Enablement teams to align on priorities and execution.
  • Ensure seamless integration of partner programs into broader GTM motions.
• Presentations & Stakeholder Engagement
  • Represent the Partner Marketing Programs team in internal and external forums.
  • Deliver presentations to senior leadership and partner audiences.

• Competitive annual bonuses
• Comprehensive health, dental, and vision coverage
• 401(k) retirement match (100% matching up to 4%)
• 32 days paid time off (22 personal days & 10 national holidays)
• 18 weeks of paid parental leave (offered 1 year after the start date)
• Work Away Program:
  Opportunity to work & play for 10 weeks from another country (Sage-approved list)
• Sage Foundation: 5 days paid yearly to volunteer
• $5,250 tuition reimbursement per calendar year starting 6 months after the hire date
• Sage Wellness Rewards Program ($600 wellness credit and $360 fitness reimbursement annually)

Sage is committed to Equal Employment Opportunity and providing reasonable accommodations to applicants with physical and/or mental disabilities.

In order to provide equal employment and advancement opportunities to all individuals, employment decisions at Sage will be based on merit, qualifications, and abilities. Sage does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, national origin, age, protected disability, veteran status, sexual orientation, gender identity, genetic information, or any other characteristic protected by applicable law.