Digital Manager

Digital Manager

Job Description Department:
Communications

Employment Type:

Regular Full-time Supervisory:
Yes Salary

Schedule:

M1

Location:

Anywhere in TexasBU/NBU:
Non-Bargaining UnitROLE OVERVIEW The Digital Manager is a leadership role within the Communications Department responsible for setting the organization’s digital strategy and leading a cross-functional team to execute it effectively. The manager oversees the planning, production, and distribution of digital content across platforms and partnerships, ensuring that the team’s work is aligned with the organization’s strategic goals and brand voice.

The manager leads through others, providing the direction, support, and coordination needed for the digital team to consistently produce high-quality work.

The manager works with significant autonomy while fostering collaboration across the department and the organization as a whole. The role requires strong judgment in balancing strategic priorities, team capacity, shifting deadlines, and timely opportunities, as well as the ability to support staff with varying areas and levels of expertise.

This position reports to the Communications Director and currently supervises a small team.

ORGANIZATION OVERVIEW The American Civil Liberties Union of Texas works with communities, at the State Capitol, and in the courts to protect and advance civil rights and civil liberties for every Texan, no exceptions. From Amarillo to Brownsville and Beaumont to El Paso, we believe in a Texas that works for all of us — a Texas where each person has an equal say in the decisions that shape our future and everyone can build a good life.

The ACLU of Texas is both a nonprofit and nonpartisan organization. The ACLU of Texas operates professional offices in Houston, Austin, Dallas, El Paso, and Brownsville, Texas.

RESPONSIBILITIES Team Leadership Partner with Communications Department leadership to establish strategic priorities, develop and manage budgets, and coordinate work across teams.

Manage and develop a cross-functional digital team by setting priorities, clarifying roles and expectations, delegating work, allocating resources, providing feedback and coaching, and addressing barriers to strong performance.

Provide direct strategic, editorial, or production support for complex, time-sensitive, or high-priority projects when additional leadership capacity or subject-matter expertise is needed.

Perform other duties and responsibilities as required.

Digital Strategy and Execution Translate advocacy goals into actionable, creative digital strategies and plans.

Lead the execution of digital campaigns, tailoring tactics for specific audiences and optimizing content for specific channels.

Manage the end-to-end production pipeline for digital assets—including social media, web content, broadcast emails, multimedia, promotional items, and paid advertising—by establishing schedules, assigning ownership, coordinating reviews, and ensuring timely delivery.

Serve as the final “publication-ready” editor of digital content, ensuring accuracy, clarity, and adherence to AP style and approved messaging.

Establish and maintain creative and editorial guidelines, review practices, and feedback processes that support consistent quality across the digital team and external partners.

Partnerships and Collaboration Build and maintain strong relationships with organizational partners, stakeholders, and coalitions to support effective digital communications.

Vet, onboard, contract, and manage freelancers and vendors, providing clear scopes and feedback.

Plan and coordinate digital communications for in-person events, webinars, and virtual events, including promotion, audience engagement, live coverage, and follow-up content.

Digital Innovation…