Senior Manager, Demand Planning

At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you'll have the opportunity to create exceptional, meaningful work and problem solve with innovative team members by your side. Together, you'll help our customers get the high-quality gear they need to make the most of their adventures.

We are BUILT FOR THE WILD.

About the Role

YETI is seeking a Senior Manager, US Demand Planning to lead the US Demand Planning organization and advance our forecasting, planning, and Integrated Business Planning capabilities. This role leads a team of Demand Planners and serves as the primary owner of the US demand planning process, forecast governance, planning tools, and cross-functional demand alignment.

The Senior Manager translates commercial strategies, market dynamics, product launches, promotions, and customer signals into a scalable, data-driven demand plan that enables operational and financial decision‑making. The ideal candidate combines strong analytical capability with people leadership, operational rigor, and the ability to influence senior leaders across Product, Merchandising, Finance, Supply Planning, Business Planning, Sales, Commercial Operations, and Global Planning.

What You'll Bring

Lead the US Demand Planning Function

• Provide leadership for the US Demand Planning team, including hiring, coaching, developing, and retaining planning talent.
• Establish clear priorities, operating rhythms, accountability, and escalation paths across the planning organization.
• Build organizational capability through training, process documentation, succession planning, and best-practice sharing.
• Protect team capacity by prioritizing high-value planning work and appropriately managing ad hoc requests.

Own the Consensus Demand Plan

• Lead development of the US consensus demand forecast across channels, categories, and planning horizons.
• Ensure forecasts reflect aligned commercial, product, customer, market, and financial inputs while maintaining forecast integrity.
• Lead demand reviews and alignment discussions, translating risks, opportunities, assumptions, and forecast changes into clear recommendations.
• Champion an unconstrained demand view that represents market demand and provides a clean input to supply, inventory, and financial planning.

Drive Integrated Business Planning

• Lead the monthly demand review and planning cadence, including calendar governance, deliverable quality, and decision readiness.
• Partner with Finance, Supply Planning, Product, Business Planning, and Commercial teams to support S&OP and executive planning processes.
• Deliver executive‑ready demand narratives, scenario analyses, risk and opportunity assessments, and recommended trade-offs.
• Ensure demand decisions support financial commitments, inventory objectives, service levels, and profitable growth.

Planning Governance and Operating Model Leadership

• Establish clear ownership, decision rights, and planning governance across Regional Demand Planning, Global Planning, Product, Supply Planning, Finance, and Business Planning.
• Implement RACIs and operating routines that reduce ambiguity, clarify handoffs, and strengthen accountability.
• Standardize planning processes, templates, reporting, assumptions, milestones, and quality controls.
• Reduce late-cycle rework and process exceptions through stronger deadline governance and upstream input accountability.

Planning Systems, Data, and Analytics

• Serve as a senior business leader for demand planning systems, tools, data quality, and reporting capabilities.
• Partner with Technology and Global Planning on SAP IBP enhancements, process improvements, automation, and the planning capability roadmap.
• Drive forecast accuracy improvement…