Vice President & Product Marketing

Vice President Growth & Product Marketing

Flo Sports

Posted Sep 21, 2025

Full-time
• Austin
• Negotiable

Flo Sports leads the way in delivering world-class digital streaming for millions of fans, families, and athletes in underserved sports. Our digital platform unites casual and dedicated spectators alike, offering thrilling live events from around the world with interactive features, real-time analytics, and powerful broadcast technology. As the essential destination for niche sports content, we deliver everything from breaking news and expert commentary to feature films, documentaries, and multi-episodic series.

We ve revolutionized the global sports media industry by building a diverse team—technologists and wrestlers, creators and cheerleading experts, designers and hockey enthusiasts, communicators and motor sport fanatics, producers and sports fans—all united by our passion to serve underrepresented sports communities. We re creating the ultimate destination for our sports, and we re looking for people like you to join us!

At Flo Sports, we re on an exciting mission to grow 20+ sports categories, providing avid fans with unmatched coverage of the sports they re passionate about. We re seeking a strategic and innovative Vice President of Growth and Product Marketing to:

• Drive Flo Sports subscriber growth through paid and owned channels while optimizing the customer journey and conversion funnels reducing friction.
• Collaborate closely with Product to launch new products or features, enhance the user experience, and increase adoption.
• Develop and implement creative lifecycle marketing strategies to drive retention and grow renewal revenue.
• Drive data-backed decisions by providing the Marketing team with actionable insights that shape our strategic direction.

Reporting to the CMO, you ll drive measurable growth in subscribers and retention to foster long-term, sustainable growth for Flo Sports. Your role will focus on implementing effective programs to acquire new subscribers, re-engage former customers, enhance engagement of existing subscribers, and identify new opportunities to maintain profitability goals. You ll equip our entire organization with a deeper understanding of target markets, key messages, pricing strategy, and customer segments.

As a senior marketing leader, you ll work closely with Product, Engineering, Finance, and BI partners, developing robust business processes and nurturing strong cross-company relationships to ensure alignment and successful execution of our growth initiatives.

This role is based in Austin, TX. Due to its cross-functional nature and high visibility reporting to the CMO, onsite presence is required 4–5 days per week.

• Minimum 15+ years of experience in growth, marketing, or related roles, with a diverse background spanning sports, entertainment, and/or streaming industries — preferably in subscription-based businesses
• Previous hands-on experience in building and overseeing Product Marketing, Performance Marketing and Lifecycle Marketing Teams
• Extensive knowledge of subscription-based business models and customer retention strategies, with a clear understanding of their impact on growth opportunities
• Previous experience building and overseeing performance marketing initiatives, including media mix optimization and attribution modeling.
• Ability to excel in a dynamic, fast-paced environment, demonstrating agility in decision-making and delivering impactful results within tight time frames
• Advanced analytical capabilities, with a data-driven approach to decision-making and marketing strategy optimization
• Outstanding leadership and communication skills, with experience in managing cross-functional teams and fostering collaborative relationships
• Strong executive presence, with experience crafting and presenting compelling narratives to senior leadership and influencing strategic direction

• Experience in streaming services and subscription-based businesses.
• A background in Product Management and/or Data Science.
• A STEM degree.

• Growth Goal:
  You will be responsible for achieving a critical high-level growth revenue target vital to…