Growth Marketing Manager

About Eagle Eye Networks

Eagle Eye Networks is the global leader in cloud video surveillance, delivering cyber-secure, cloud-based video with artificial intelligence (AI) and analytics to make businesses more efficient and the world a safer place. The Eagle Eye Cloud VMS (video management system) is the only platform robust and flexible enough to power the future of video surveillance and intelligence. Eagle Eye Networks is based in Austin, Texas, with offices in Amsterdam, Bangalore, and Tokyo.

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The Eagle Eye Networks global marketing team is seeking an experienced Growth Marketing Manager to drive the development, execution, and management of marketing campaigns aimed at branding, lead generation, product promotion, sales enablement, and more across a variety of channels. You will use effective marketing principles, tools, and tactics to support the entire marketing team from building and executing our global demand generation strategy, reporting on marketing trends and campaign insights, and completing various tasks to support sales and marketing.

• Manage end-to-end campaign production and recommendations including planning, executing, testing, and optimization across email marketing, ABM, direct mail, experience marketing, webinars, and more
• Collaborate with cross-functional teams to develop and launch integrated marketing campaigns that align with business goals and objectives
• Manage marketing calendar and oversee day-to-day campaign needs, including content coordination, design briefs, sales enablement, relevancy, and QA
• Ensure that campaigns are compliant with all relevant regulations and guidelines
• Manage all demand generation programs, activities, and data in our marketing automation (Hubspot) including managing contact data, segmenting lists, and cleaning data
• Coordinate and host demand generating virtual webinars
• Copywriting, editing and proofreading
• Work directly with marketing operations to:
  • Maintain and make recommendations to lead gen funnels and processes to generate high-quality leads and follow them through the sales cycle
  • Measure and analyze the effectiveness of marketing campaigns and initiatives, and make data-driven decisions to optimize performance
  • Assist in the creation and maintenance of marketing dashboards and reports to track key performance indicators and measure the impact of marketing activities
  • Conduct market research and analyze data to identify trends and market opportunities
  • Identify and understand target markets and consumer behavior to inform marketing campaigns

• 5+ years of experience managing large-scale campaigns for B2B companies in a lead generation capacity and/or in an agency setting
• 5+ years of hands-on B2B marketing experience and ability to accomplish organizational goals by taking ownership of new and different requests
• You take a strategic approach to marketing that emphasizes the use of data and analytics to measure the effectiveness of campaigns and optimize for revenue growth
• Extensive knowledge of marketing automation systems, preferably Hubspot
• Ability to work independently with minimal oversight across multiple marketing functional areas
• Ability to work effectively in a fast-paced environment and communicate clearly with global marketing peers
• Strong attention to detail, problem-solving skills, an analytical mind-set
• Self-directed, proactive and able to define and execute projects independently
• Proactively explores opportunities to add value to job accomplishments
• Strong project management skills
• Highly motivated, self-starting nature
• Avid learner who prefers to formulate a hypothesis before asking someone else for the answer
• Understands the importance of clear and effective communication in the workplace and pays great attention to detail
• Minimal global travel may be required

Eagle Eye Networks is an innovative, global start-up building the only platform powerful enough to support the future of video surveillance and security. Here your voice will be heard, and talent respected. We have proven leadership and financial backing of one of the world’s premier venture capital firms. The work we do…