B2B Marketing Manager

Overview

Flo Sports leads the way in delivering world-class digital streaming for millions of fans, families, and athletes in underserved sports. Our digital platform unites casual and dedicated spectators alike, offering live events from around the world with interactive features, real-time analytics, and powerful broadcast technology. We are the destination for niche sports content, delivering breaking news, expert commentary, feature films, documentaries, and multi-episodic series.

We are building a diverse team united by a passion to serve underrepresented sports communities and are looking for people like you to join us!

B2B Marketing Manager, Austin, TX (Hybrid)

As we expand our B2B footprint, we are seeking a strategic, hands-on B2B Marketing Manager to drive growth across our Ad Sales and Rights Acquisition teams. This role will generate marketing-qualified leads (MQLs), deepen partner engagement, and elevate our brand through compelling storytelling. The ideal candidate will equip our sales and account management teams with the programs and tools they need to succeed.

You will own programs that nurture existing partners, activate a Partner Advisory Board, and develop case studies that showcase Flo Sports' value. You will also manage the overall health of our B2B audience from awareness through engagement, while delivering measurable business impact.

We are looking for someone with B2B marketing experience who has supported businesses with multiple product lines, specifically in areas like sport management software, advertising, and rights holder partnerships.

This role requires working 3+ days a week at our Austin office.

• Generate Demand:
  Develop and execute marketing campaigns and partner nurture programs that deliver a steady pipeline of MQLs for Ad Sales.
• Enable Sales Success:
  Create compelling sales enablement materials (decks, one-pagers, FAQs, case studies) to accelerate deal velocity.
• Thought Leadership:
  Establish a Partner Advisory Board to strengthen collaboration with existing partners and gather insights to inform B2B Marketing investment priorities.
• Tell Our Story:
  Draft, publish, and promote case studies that showcase Flo Sports' value for advertisers and partners, differentiating us from competitors while contributing to our partners' success and sports growth.
• Measure Impact:
  Track, analyze, and report B2B marketing performance metrics to leadership, ensuring programs align with pipeline and revenue goals.
• Collaborate Across Teams:
  Work closely with Ad Sales, Rights and Acquisition, and sports GMs to ensure marketing strategies align with business priorities.

• 4–6 years of B2B marketing experience, preferably with a background in media, sports, or technology industries.
• Demonstrated success in generating MQLs and supporting sales teams through effective marketing initiatives.
• Excellent writing and storytelling abilities with skill in translating complex concepts into compelling, easy-to-understand materials.
• Proven experience developing partner-facing programs, including nurture journeys, advisory boards, or co-marketing campaigns.
• Data-driven mindset with experience in measuring and reporting marketing performance metrics.
• Strong ability to prioritize multiple tasks in a fast-paced environment without sacrificing attention to detail.
• MS/MBA in Marketing, Marketing Analytics, or related fields is a plus.
• Passion for sports is a definite plus!

Flo Sports exists to elevate the communities, athletes, and sports that have too often been overlooked. That mission starts with our own team. We believe that a diverse, inclusive workplace—one where different perspectives are sought out, heard, and valued—is essential to building a company that can truly serve the full spectrum of sports fans.

We are committed to creating a fair and equitable environment where people from all backgrounds can thrive. To help mitigate bias and expand opportunity, Flo Sports uses a blind recruiting process that supports more objective, inclusive hiring decisions. We’re intentional in our practices because we believe the best ideas and innovations…