Director, Product Marketing - Loyalty

Overview

Director, Product Marketing - Loyalty d overall business strategy for loyalty product marketing, influencing executive-level decisions with strategic insights. Collaborate with product development to align with market needs and drive product awareness.

Company overview:
Pay Pal enables consumers and merchants to connect, transact, and manage payments across markets. We value Inclusion, Innovation, Collaboration, and Wellness.

• Develop insights and conduct market analysis to inform product strategy and positioning.
• Create and refine value proposition narratives for market segments.
• Monitor competitive landscape and identify opportunities and threats.
• Collect and validate customer feedback to guide product development.
• Lead early detection and resolution of customer issues to improve satisfaction.
• Oversee performance tracking through instrumentation and dashboards.
• Translate insights into actionable recommendations for product enhancements.
• Drive execution of key initiatives and go-to-market strategies.
• Collaborate with cross-functional teams to deliver impactful merchant solutions.
• Lead regional product marketing initiatives aligned with business objectives.

• Minimum of 15 years of relevant work experience with a Bachelor’s degree or equivalent.
• Deep loyalty or subscription program expertise with a track record of scaling loyalty, subscription services, retention, or membership programs across multiple markets.
• Strong strategic product marketing experience influencing product roadmaps through customer insights, competitive intelligence, and market research.
• Full product lifecycle experience from ideation through launch, growth, and optimization across multiple markets.
• Proven leadership and development of high-performing product marketing teams.
• Strategic thinking with ability to develop long-range plans and measure outcomes, influencing senior stakeholders.
• Customer segmentation expertise for targeted product marketing strategies across segments.
• International product marketing experience with localization and market expansion knowledge.
• Complex program management across multi-market initiatives and cross-functional projects.
• Strong technology and data skills to drive tool adoption and data-informed decisions.

• MBA or advanced degree in Marketing/Business.
• Experience with emerging markets or geographic expansion.
• Experience in fintech, payments, or financial services.

Pay Pal is committed to fair and equitable compensation. Actual compensation is based on location, skills, and experience. Total compensation may include annual performance bonus, equity, and health benefits. For more information, visit

The U.S. national annual pay range for this role is $152,500 to $262,350.

Pay Pal does not charge candidates any fees for courses, applications, resume reviews, interviews, or background checks. Learn how to identify and avoid recruitment fraud at

Pay Pal’s hybrid work model offers 3 days in the office and 2 days remote, depending on location.

Pay Pal is an equal employment opportunity employer. We provide accommodations for qualified individuals with disabilities. For accessibility inquiries, contact paypalgloba Belonging at Pay Pal means fostering an inclusive environment for all employees.

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