Marketing & Brand Development Coordinator; Luxury Builder

True Lux Fine Homes

Marketing & Brand Development Coordinator (Luxury Home Builder)

True Lux Fine Homes is seeking a strategic and creative marketing professional to strengthen our brand presence, tell our story, and foster community connections. This role will not be focused on technical marketing such as SEO, website development, or Google Ads those functions are already handled by our technical marketing agency. Learn more about us at:

Instead, this position is designed for a vision-driven, creative-minded individual who can both shape the brand strategy and bring it to life visually and verbally across multiple platforms.

Core Responsibilities

Strategic Marketing & Branding

• Partner with leadership to define and refine the True Lux brand voice and market positioning.
• Develop and manage a 12-month marketing calendar aligned with business goals.
• Identify and pursue branding and community engagement opportunities (events, sponsor ships, partnerships).
• Ensure consistent brand presentation across all materials, social media, and community interactions.

Creative Content Development

• Coordinate with photographers and videographers to capture completed projects.
• Write and publish press releases for major company milestones, awards, and project launches.
• Manage company social media platforms (posting, engagement, and growth strategies).
• Oversee blogging and online storytelling that highlights projects, client experiences, and industry insights.
• Design marketing materials such as brochures, event displays, email campaigns, and branded client collateral.

Community & Public Relations

• Represent True Lux Fine Homes at industry events, networking functions, and select community gatherings.
• Build and maintain relationships with local media, industry partners, and referral sources.
• Develop and coordinate seasonal promotions, open houses, and client appreciation events.

Qualifications

• Proven experience in marketing, branding, or creative content development (real estate, architecture, or luxury construction a plus).
• Strong understanding of brand storytelling and visual identity.
• Proficiency in basic design tools (e.g., Canva, Adobe Creative Suite, Meta Suite)
• Excellent written and verbal communication skills.
• Comfortable coordinating with photographers, videographers, and other creatives. Managing the photoshoots
• Self-starter with the ability to take ownership of projects from concept to completion.

What This Role is Not

This is not a technical marketing position the role will not be responsible for:

• Search Engine Optimization (SEO)
• Website design or development
• Google Ads or paid digital campaign management
• These functions are handled by our marketing agency, allowing this position to focus entirely on strategy, creative execution, and brand presence.

Compensation:

• Full Time
• $55,000 to $60,000 Based on experience
• $300/month travel stipend for approved marketing events or NAHB meetings
• $500 paid toward Health insurance plan a monthly
• 401 (k) benefits available

Why Join Us?

As a part of our family-owned team, you'll work closely with clients to make their dream spaces a reality, contributing to the company's reputation for excellence in luxury remodels and custom homes. Join us in delivering beautiful, high-quality results that exceed expectations.

True Lux Fine Homes is an Equal Opportunity Employer and does not discriminate based on race, color, religion, sex, national origin, disability, age, or other protected statuses.