Trade Marketing Manager Texas

Overview

Own the go-to-market programs that connect June Shine Brands, Sales, and our consumers - bringing our portfolio to life and driving meaningful growth.

Reporting to the VP of Marketing, you’ll lead the strategy and execution of trade and field marketing across the June Shine Brands portfolio – June Shine, Flying Embers, Willie’s Remedy+ and more. As the connector between Brand, Sales and our distributor network, you’ll build and activate programs that move product, build loyalty, and make our brands impossible to miss. You’ll use insight-driven strategy to shape retail, event, and partnership activations that deliver real growth in every market.

If you’re a builder at heart—someone who can turn big brand ideas into real-world moments that drive velocity, volume, and visibility—this role is for you.

Austin, TX

The Task At Hand:

Own the go-to-market programs that connect June Shine Brands, Sales, and our consumers - bringing our portfolio to life and driving meaningful growth.

Reporting to the VP of Marketing, you’ll lead the strategy and execution of trade and field marketing across the June Shine Brands portfolio – June Shine, Flying Embers, Willie’s Remedy+ and more. As the connector between Brand, Sales and our distributor network, you’ll build and activate programs that move product, build loyalty, and make our brands impossible to miss. You’ll use insight-driven strategy to shape retail, event, and partnership activations that deliver real growth in every market.

If you’re a builder at heart — someone who can turn big brand ideas into real-world moments that drive velocity, volume, and visibility — this role is for you.

• An experienced trade marketer within the beverage industry
• Skilled at partnering with sales, brand and distributor teams to align goals and execute seamlessly
• Comfortable operating at both the strategic and in-market levels to deliver measurable results
• Able to inspire teams, manage complex budgets and negotiate impactful partnerships
• Thrive in fast-paced, high growth environments and are passionate about building brands that stand out

• Lead trade and field marketing strategy across the June Shine Brands portfolio, including retail, events, festivals, partnerships, samplings and promotions (10–25% field execution)
• Develop and execute go-to-market plans by brand, channel, and region, including localized market activations, ensuring alignment with sales goals and distributor networks
• Manage annual marketing calendars and campaigns, including creative assets, selling materials, and promotional programs
• Build and activate partnerships with key retail and distributor partners, negotiating opportunities to maximize ROI and brand impact
• Collaborate cross-functionally with Sales, Brand, Creative, Media, PR and Operations to ensure seamless execution of programs
• Own divisional A&P budgets and marketing metrics, using data and insights to optimize spend and measure success (velocity, volume, visibility)

• Minimum of 5 years trade marketing experience in the beverage industry (wine, spirits, beer, or THC)
• Must be based in Austin, Dallas or Houston TX with reliable transportation
• Must be 21 years of age or older at the time of application
• Proven experience developing and executing trade marketing strategies across retail, on-premise and off-premise channels
• Strong experience working with distributor networks and retail partners
• Strong presentation, communication and project management skills
• Demonstrated ability to negotiate and manage high-value partnerships and sponsor ships
• Experience managing marketing budgets and driving measurable ROI
• Proficiency with marketing analytics platforms/tools (IRI, Nielsen, VIP) to inform decisions
• Willing and able to travel 8-12 days per month (including overnights as needed)

• Experience with multi-brand portfolios or national-level trade programs
• Experience managing or building teams
• Comfortable working in fast-paced, high-growth, entrepreneurial environments
• Passion for building brands that stand out in competitive markets

• Compensation: $110,000 -…