Manager, Marketing Strategy - Owned Assets

ABOUT GREYSTAR

Greystar is a leading, fully integrated global real estate platform offering expertise in property management, investment management, development, and construction services in institutional-quality rental housing. Headquartered in Charleston, South Carolina, Greystar manages and operates over $300 billion of real estate in more than 250 markets globally with offices throughout North America, Europe, South America, and the Asia-Pacific region. Greystar is the largest operator of apartments in the United States, managing over 1,000,000 units/beds globally.

Across its platforms, Greystar has nearly $79 billion of assets under management, including over $35 billion of development assets and over $30 billion of regulatory assets under management. Greystar was founded by Bob Faith in 1993 to become a provider of world-class service in the rental residential real estate business. To learn more, visit

JOB DESCRIPTION SUMMARY

The Manager, Marketing Strategy engages with real estate operations leaders, client representatives, and other marketing leaders and teams to create and develop marketing playbooks and the individual property marketing strategies, timelines, and budgets that align with and enable achievement of the property’s brand priorities, financial targets, and goals around operational performance over the life of the property. The position serves as an active participant on the Four-Person Teams responsible for property and/or portfolio performance to track, monitor, and identify emerging trends or potential issues that may adversely impact performance, make recommendations for adjusting marketing strategies or other actions to maximize results or correct and address deficiencies, and proactively implement advertising spend recommendations to increase the return on investment.

The Manager, Marketing Strategy is responsible for conducting educational and training sessions for property team members on optimizing the use of marketing tools, products, and systems, and collaborates with marketing team members to promote the sharing of marketing best practices and coordinate on strategic and portfolio-level initiatives.

JOB DESCRIPTION

• Engage and partner with real estate operations leaders, marketing leaders and teams, and client representatives to create and develop marketing playbooks and individual property marketing plans, strategies, timelines, and budgets that align with and enable achievement of the property’s brand priorities, financial targets, and goals for operational performance over the life of the property.

• Serve as the marketing voice on the Four-Person Teams responsible for overseeing and managing the performance of the properties by tracking and monitoring marketing and performance data to identify emerging trends or potential issues and opportunities, and making recommendations for adjusting marketing strategies to maximize results or correct and address performance setbacks and deficiencies.

• Lead and manage efforts to maximize revenue and return on investments by recommending and implementing strategic and proactive decisions related to advertising spend, ensuring compliance with the property’s approved marketing budget, and closely tracking and managing marketing spend to contain or reduce costs without adversely impacting the revenue impact from marketing strategies.

• Oversee the development and delivery of educational and training sessions for property team members to promote the optimum use of marketing tools, systems, and products, such as , Modern Message, Social Media, and Entrata Message Center. Seek team member feedback to evaluate their understanding and knowledge of various marketing tools and resources, and provide job aids, user guides, video tutorials, and other materials to support the effective application of marketing products.

• Monitor and stay up to date on business activities, decisions, and other strategic actions that may impact planned or in-progress marketing plans at assigned properties or portfolios, access, review, and report on marketing metrics, reputation sentiment, and other marketing-related key performance indicators, and appropriately adjust or recommend changes to marketing strategies to adapt to business changes or other factors impacting property performance.

• Collaborate with and promote ongoing communication with the team members and leaders of the other business groups within the Greystar-Owned Marketing function to share best practices, support, lead, or participate in marketing-related initiatives, projects, and pilots of new products and programs, and promote and elevate the quality of services and support provided by the business group.

• Act as the marketing strategy leader and owner for portfolio acquisitions and dispositions by adhering to and following acquisitions and dispositions checklists, specific resources and requirements established for Greystar-owned properties, and overseeing the execution of marketing…