Senior Product Marketing Manager

Our Opportunity

Fetch Package is strategically expanding its marketing team! We’re looking for a talented, passionate, and resourceful Senior Product Marketing Manager (SPMM) to develop and execute strategies for go-to-market (GTM) of our four distinct resident services. As Fetch Package expands and diversifies its multifamily services stack, we need a strategic marketer to tell our story and drive understanding of our UVPs. As the lead for these new growth initiatives, you own the narrative, the positioning, and the GTM playbook for new verticals at Fetch.

This is an individual contributor role where you'll be the roll-up-your-sleeves kind of contributor with strong analytical and problem-solving skills. You'll be responsible for driving projects forward across multiple product lines for yourself as well as collaborating closely with cross-functional teams throughout the process. You’ll partner closely with product management, the revenue organization, and vertical-specific business units.

This is a fast-paced startup environment, and on day one, you’ll need to jump into work eagerly. An effective SPMM will immediately begin tactical work to achieve short-term project progress while also working on strategy and planning to continue that success long-term. Every day will feel different, with product-specific challenges to solve. Fetch has a massive year of growth ahead of us in 2026 and new service verticals are at the tip of the spear.

• Clearly identify and define target customer personas, ICPs, unique value propositions, and optimal messaging frameworks to drive engagement and adoption of all resident product offerings.
• Collaborate with Product, Design, and B2B Marketing to define, execute, and optimize visual branding for various products.
• Conduct market research, gather competitor intelligence, monitor and evaluate competitor strategies, execute win/loss customer interviews, and perform message testing to drive relevance and optimize messaging and positioning.
• Continuous refinement of a comprehensive GTM strategy and successful new product launch plans:
• Work in lockstep with Product Development and Marketing. Also work closely with Customer Experience, Client Success, Sales, and relevant internal and external teams, including contractors and agency support for copywriting, public relations, design, paid media, and web development.
• Enable partner departments with targeted content, playbooks, sales decks, and messaging to ensure consistent product messaging that we articulate through all channels, aligning and informing all customer-facing functions.
• Draft highly converting copy for paid ads, emails, landing pages, social media content, and customer-facing tools.
• Develop automation, segmentation, A/B testing, and experimentation to further optimize campaign effectiveness.
• Identify new opportunities to foster growth and product improvements.
• Gain a deep understanding of our resident customers’ needs and deep knowledge of the multifamily industry.
• Conduct market research, client and resident feedback interviews, and analyze data to shape growth strategy.
• Developing a comprehensive GTM plans and executing deliverables as Fetch expands new services across 40+ markets.
• Increasing resident‑customer acquisition of our community‑wide and personal services.
• Creating lifecycle campaigns that increase product‑specific adoption.
• Optimizing the product marketing spend to drive better ROI.
• Improving product sales enablement as Fetch redefines its UVP for multifamily clients and residents.

• Personality, passion, humility, humor, and adaptability are important to us. We look for well‑rounded people who enjoy challenges and work well with others.
• Strong strategic mindset with a healthy tactical skill set (and a dash of analytical ability). We are a small team that must plan well, execute much of the work ourselves to meet due dates, and understand how to optimize our performance.
• Passion for storytelling, customer conversion, and building successful business plans.
• Demonstrated ability to communicate complex value propositions in a crisp and simple way.
• Desire to partner closely with product and…