Chief Marketing & Communications Officer

* Strategic Planning:
Oversee the creation of a long-term marketing and communications plan that aligns with the School’s strategic vision. Clearly communicate institutional priorities through well-defined messaging frameworks and yearly action plans, maintaining consistency across all campaigns, programs, and leadership changes. Develop and execute digital strategies to provide a seamless experience for audiences on the LBJ website, social media, email campaigns, and other platforms.

Establish reporting and analytics systems to measure effectiveness and promote ongoing improvement.
* Strategic Thinking & Counsel:
Ability to develop comprehensive, long-range marketing and communications strategies that align with institutional priorities, anticipate emerging trends, and position the School for national leadership in public affairs. Provide strategic counsel to the dean and senior leadership on public relations, issues management, media relations, strategic communications, marketing, and branding.
* Executive & Internal Communications:
Serve as the School’s chief communications officer on matters influencing public image and reputation, working closely with the dean on developing impactful messaging, speeches, talking points, and executive-level communications that align with institutional priorities and enhance the School’s public profile. Develop internal communications plans that strengthen faculty engagement, staff alignment and student belonging.
* Media & Public Relations Oversee both proactive and responsive media relations to establish the School and its faculty as leading policy experts throughout Texas and across the nation. Track state and national developments impacting the School and analyze peer programs to enhance LBJ’s prominence and impact. Build media relationships, handle all types of media interactions, and positioning faculty and leaders as authoritative voices in policy discussions.
* Content Strategy, Storytelling & Production:
Demonstrated expertise in developing engaging content tailored to various platforms and audiences, including evergreen materials that support enrollment, research impact, alumni engagement, fundraising, and policy influence. Direct content strategy for major campaigns, particularly in enrollment management. Oversee the creation and production of print, digital, and social media content targeted to prospective and current students, faculty and staff, policymakers, media representatives, donors, and external partners.

Design strategic, evergreen content adaptable for print, web, social channels, email, and events to ensure consistent and cohesive messaging across all platforms. Create modular content packages to support a variety of organizational priorities, such as research achievements, faculty expertise, student success, enrollment initiatives, and fundraising efforts.
* Digital Strategy:
Develop and implement digital strategies to ensure a cohesive constituent experience across the LBJ website, social platforms, email campaigns and other channels. Build reporting and analytics infrastructure to evaluate performance and drive continuous improvement.
* Marketing Strategy & Brand Management:
Demonstrates expertise in brand strategy, digital marketing, content development, advertising, audience segmentation, and enrollment marketing, with a record of successful integrated campaigns. Collaborates on short- and long-term strategies for programs and initiatives, leading marketing efforts that strengthen recruitment and boost the School’s reputation. Sets clear goals, tracks results, and adapts strategies to meet changing needs. Guides a multidisciplinary team, promotes collaboration, and supports staff growth in line with strategic priorities.
* Event Support:
Support and promote dozens of School events each year, driving audience engagement, messaging, logistics and overall impact in collaboration with faculty, staff and the marketing and communications team.
* Bachelor’s degree with at least 10 years of experience in public relations, communications, marketing, business, political science, public affairs, and/or a relevant combination of education and…