Brand & Strategy Marketing Director

Position Summary

At UPLIFT Desk, we not only design ergonomic workplaces—we help shape how people work and live. As the ecommerce industry leader in standing desks, we’ve grown by delivering innovative, customer‑focused solutions that promote health, comfort, and productivity. Our success is rooted in these four core values:
Customer Obsession, Innovation, Accountability, and Results Oriented.

The Brand & Strategy Marketing Director is responsible for elevating the UPLIFT Desk brand, strengthening long‑term market positioning, and shaping the narrative that differentiates us in a highly competitive category. This role serves as a strategic brand architect, storyteller, and brand guardian—crafting a cohesive, high‑end visual and verbal identity that resonates with both B2C and B2B customers. This leader drives brand clarity, messaging, and overall strategic direction to ensure that every touchpoint—website, advertising, merchandising, content, packaging, and sales enablement—consistently communicates who we are and why UPLIFT Desk is the leader in ergonomic work spaces.

• 8+ years of experience in brand strategy, marketing leadership, or creative direction
• Strong expertise in brand positioning, messaging, and long‑term narrative development
• Proven ability to lead high‑end visual and written storytelling across all major channels
• Deep understanding of customer segmentation and insights (B2C + B2B)
• Highly collaborative leadership style with excellent communication and cross‑functional alignment skills
• Storytelling initiatives
• Experience in ecommerce and DTC
• Exceptional discernment of quality and a keen eye for excellence
• Strong understanding of SEO‑supported content strategy
• Ability to elevate merchandising and visual brand presentation

• Furniture or Office Furniture experience
• Experience partnering closely with Product Development teams

• Establish a clear, defensible, and emotional brand narrative that differentiates UPLIFT Desk from commodity competitors
• Own and evolve the brand identity, narrative, and long‑term positioning
• Establish clear, compelling messaging frameworks for both B2C and B2B audiences and funnel customers appropriately
• Approve high‑impact content (images, videos, blogs, social, ads) to strengthen the brand
• Ensure consistent, high‑end brand standards across website, digital assets, packaging, and advertising
• Lead storytelling and educational content that communicates the customer benefits or UPLIFT Desk products
• Optimize merchandising and messaging consistency across marketing channels
• Leverage customer and market insights to guide brand strategy decisions
• Partner with Sales and Product teams to ensure aligned product and promotional messaging
• Provide discernment and strategic creative oversight for campaigns, launches, and major brand initiatives
• Maintain a clear roadmap for brand evolution with unified cross‑departmental branding

• A merit‑based environment that rewards growth and accomplishment regardless of seniority
• Generous paid time off
• 4% 401K company matching with instant vesting (after one year)
• Excellent group health insurance available to employees and dependents, including domestic partners (4 medical plans, 2 dental plans, and a vision plan to choose from)
• Flexible spending account (FSA) for health care and child care costs
• Company‑paid & Supplementary Life Insurance;
  Long‑term & Short‑term disability
• Free UPLIFT Desk (after one year)
• 50% discount on all UPLIFT products
• Free healthy (and not so healthy) snacks and drinks
• On‑the‑job training and skills development
• A supportive and engaging work culture that promotes healthy living

• Compensation: DOE
• Type:
  Full‑time
• Employee Status:
  Regular
• Work Schedule:
  
  Monday - Friday, 8am-5pm, 40 hours per week
• Location:
  
  Austin, Texas

As a fast growing, mid‑sized Direct To Consumer (DTC) brand company, it’s our mission to deliver sincere, world‑class customer service. We provide optimally designed, quality office solutions to customers. We focus on happier & healthier customers and employees!

UPLIFT Desk has revolutionized the way people shop for office furniture. It all starts with our…