Director, Marketing

Director, Marketing – Greater Austin YMCA

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Why Your Role Matters
The Marketing Director is a results-driven, hands-on leader responsible for driving excellence in marketing execution across the organization. Reporting to the Chief Marketing Officer, this role focuses on leading high-impact marketing initiatives, setting standards, and improving how marketing work gets done. It is responsible for converting the Chief Marketing Officer’s strategic vision into actionable frameworks, tactical plans, and disciplined execution that advance enterprise-wide objectives and drive growth in service to the Greater Austin communities.

Due to the holiday season, our team will begin reviewing and screening applications in January. We appreciate your patience and interest in joining our team!

This position is designed for an experienced marketer who thrives in a player‑coach environment and cross‑functional work through influence and collaboration. The role is intentionally both strategic and executional. You will build plans and roll up your sleeves to bring them to life.

• Lead the development, launch, and hands‑on execution of integrated marketing campaigns that accelerate growth and community impact. Project focus can span membership growth, program participation, and philanthropic giving.
• Lead the complete marketing process for assigned projects and programs, from gathering insights and strategic planning to creative direction, execution, performance measurement, and ongoing optimization.
• Build data‑informed audience strategies, select PESO channels, and ensure creative assets are tailored to platform performance.
• Analyze results, synthesize clear insights, and drive continuous optimizations.
• Demonstrate positive energy to effectively represent our brand internally and externally. Monitor brand compliance and support the Chief Marketing Officer in creating strategic narratives.
• Ensure consistency and integrity of the Greater Austin YMCA brand through regular audits and strict adherence to brand guidelines.
• Collaborate with the CMO to elevate brand narratives and strengthen brand preference across the market.
• Lead the creation, execution, and optimization of innovative digital and traditional marketing campaigns that align with organizational objectives for revenue generation.
• Leverage digital trends, tools, and technology to build winning marketing plans that resonate with target audiences.
• Demonstrate a test‑and‑learn mindset to learn fast with tangible data and scale further.
• Develop new ways of engaging consumers to gain more attention in‑center, near our centers, and digitally in the market to attract more prospects and serve more of our community.
• Coach team members in marketing craft, executional excellence, and problem solving.
• Identify and improve processes that elevate speed, quality, consistency, and innovation.
• Contribute marketing expertise to cross‑functional projects and organization‑wide initiatives.
liWork collaboratively across teams to bring org‑wide priorities to life.
• Lead with clear communication, strong partnerships, and commitment to executional excellence.
• Organize work streams, clarify expectations, guide contributors, and coordinate cross‑functional efforts to ensure timely, effective delivery.
• Help shape and strengthen the future‑state marketing function, contributing to how the team grows in capability and structure.
• Represent the YMCA at key community events and networking opportunities, building lasting relationships that deepen our presence and impact in the community.
• Lead innovative community outreach initiatives, such as events and strategic partnerships, to strengthen the YMCA’s connection with members and the broader community.
• Participate in Association events and contribute marketing expertise to organizational projects and initiatives as assigned by the Chief Marketing Officer.

• Bachelor’s degree in marketing, business development, or related field.
• 5+ years of progressive experience in marketing with a high degree of cross‑functional team projects.
• 1–2 years of experience…