Content Marketing Manager, Marketing Millennials & Go

Content Marketing Manager, The Marketing Millennia ls & Go-to-Millions

Workweek is revolutionizing how business leaders connect, learn, and operate by integrating distinct personalities, unparalleled expertise, and a vibrant community into a one-of-a-kind professional networking platform.

At Workweek, we build brands and audiences in specialized B2B sectors by providing expert content crafted by industry practitioners who have actually done the job. Once credibility and a sizable audience are established through our unique content, we further support these sectors by offering exclusive professional memberships. These memberships provide category-leading value, enabling leaders to connect with peers, access a comprehensive library of educational content, and utilize tools and services that streamline daily operations.

Simply put, the mission of these two brands is to help marketing professionals grow in their careers. As the CMM for these brands, you will act as a true partner to the brands’ founding Content Creators—Daniel Murray of TMM and Ari Murray of GTM—to create expert-level content across a variety of formats and channels—from newsletters that are sent to 100k+ subscribers, to advertorials, research reports, and more—in an effort to engage, inform, and support marketers in their career journey.

This role requires an exceptional writer capable of absorbing, reproducing, and ultimately owning GTM and TMM’s specific brand voices to execute on the vision of the brands. Other important skills are researching capabilities, creative ideation, a next-level eye for detail and quality control, the capacity to collaborate with multiple teams without losing track of priorities, and the ability to bring a content strategy.

This candidate ideally has a background in writing, research/analysis, professional communications, and/or ecom and content marketing—and can speak the language of marketing leaders in an engaging, accessible, and human way (without dumbing it down).

This candidate is also ideally experienced or interested in creating content for various social platforms (particularly Linked In or X).

Note
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All Workweek employees may work remotely, all work must be done in English, and availability to meet during the Central Time Zone workday is required.

• Act as the ultimate expert on and gatekeeper of the creator’s voice and brand, guided by the Director of Content and in collaboration with the founding Content Creators, Daniel Murray of TMM & Ari Murray of GTM.
• Absorb and maintain editorial guidelines and content themes.
• Incorporate Creator and Strategist feedback to make sure every piece of content represents the quality of the brand and drives toward the growth of its ICP.
• Collaborate with Director of Content, Creators, and key team stakeholders on tracking and fulfilling standard weekly deliverables along with monthly/quarterly/weekly tasks.
• Represent Creator and brand across a wide variety of formats and platforms, including:
• Curated newsletters
• Membership community content (event replays, summaries, curation)
• Social content curated from the Creator’s existing coverage

• Writing experience. Extremely strong writing skills across diverse formats, including email, social, and web. A genuine love of writing—especially writing designed to serve a specific professional community. Must have the ability to emulate an expert-level voice, and to communicate in a personable, engaging way.
• Research and storytelling. Can go on fact-finding missions, and pull out the most compelling story to tell in a newsletter, X thread, etc.
• Relevant marketing experience
  . The ability to grasp and speak to the concerns of marketers across various disciplines—growth and ecom, brand marketing, content marketing, etc.
• Organized, flexible, and detail-oriented. Known for keeping track of multiple projects without missing deadlines or forgetting the little things.
• Collaboration and communication. Great at working in a team, curious, and great at taking feedback and following up to push projects over the finish line.
• Discreet and professional. Comfortable and effective in representing the brand as…