Brand Director

Brand Experience Director Who We Are

Nutrabolt is a fast-growing, global active health and wellness company with a portfolio of market-leading performance-oriented brands that energize and fuel active lifestyles. The company’s disruptive and innovative products compete in the Functional Beverage and Active Nutrition segments, under three consumer-loved brands:
C4® (one of the fastest-growing energy drink brands in the United States and the #1 selling global pre-workout brand),
XTEND® (the #1 post-workout recovery brand in the United States), and Cellucor® (an award-winning sports nutrition brand created in 2002). Since its founding 20 years ago, Nutrabolt has set out to meet the discerning needs of performance athletes and fitness enthusiasts while appealing beyond this core group to include consumers worldwide who prioritize health and active living.

• Lead an experiential team and agency partners forecasting hiring and resource needs
• Support all brand business objectives with a clear, concise, and innovative strategic vision for Experiential Marketing designed to increase brand awareness and drive commercial revenue growth, particularly in key markets
• Implement a budget and resource plan to properly support the strategic vision
• Update broader Go-To-Market plans with experiential channel support
• Set annual targets for your department which align with business objectives and key Experiential Marketing initiatives; track performance against these targets and provide monthly updates to leadership
• Scout, negotiate, and contract new event partnerships that support broader team goals and reach the target consumer
• Activate all existing and new marquee events through cross-functional collaboration with the broader marketing team including social, content, public relations, retail/shopper marketing, and field marketing. Activation ideas should include out-of-the-box thinking and “wow” moments
• Collaborate with other departments including sales, product development, legal, finance, and HR to maximize partnership effectiveness
• Cultivate brand-owned experiences that can scale across geographies such as parties, bootcamps, speaker series, pop-up shops, and/or brand tours
• Work closely with the Field & Sales team to ensure ROI from sampling drives to purchases

• 7+ years of Experiential Marketing experience
• Degree in Marketing, Business, or related field of study
• Proven experience as Marketing Director or another senior role
• Highly developed leadership and people management skills with an ability to develop quality internal and external relationships
• Demonstrable experience designing and implementing successful experiential events and 360 marketing campaigns
• Ability to thrive in a dynamic, fast-paced environment under tight deadlines
• Ability to think strategically at a high level, but also to execute tactically with great attention to detail
• Superior critical thinking, analytical and problem-solving skills
• Excellent communication skills
• Knowledge of and passion for beverage, CPG, and/or health and wellness industries
• Comfortable on the road and prepared to operate outside of regular business hours

• Competitive health insurance, life insurance, mental wellness programs, 401(K) matching, and a Lifestyle Spending Account
• Unlimited vacation paid time off and volunteer time off; discounts on C4 Energy, Cellucor, and XTEND products
• Paid parental leave; reimbursement for childcare, fertility treatments, legal fees, and related expenses through the Lifestyle Spending Account

Nutrabolt is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.