Product & Brand Marketing Lead

About Build Pass

At Build Pass, we’re building the world’s smartest operating system for construction to drive safer, more efficient job sites. AI is at the core of our mission to digitize one of the world’s largest and least tech‑enabled industries. After raising a US $5M Seed in 2024, we’re growing ~10% month over month and have moved into our first U.S. presence in Austin.

Our team comes from diverse backgrounds and skill sets. We don't expect you to have stepped onto a construction site. What matters most is curiosity, ambition, and a bias for action.

We’re looking for a Product & Brand Marketing Lead to define how Build Pass shows up, tells its story, and wins hearts in the U.S. market.

You’ll sit at the intersection of product, sales, and growth
, translating what we build into messages that construction companies actually care about.

You’ll work hand‑in‑hand with our Performance & Growth Lead in Australia, forming a tight partnership that bridges both hemispheres. Together, you’ll complement each other’s strengths—ensuring that performance marketing, brand storytelling, and product marketing all fire in sync as one global engine.

Attention to detail is incredibly important in this role. To be seriously considered, please apply via the steps outlined below. Additionally send your resume to the email listed at the bottom of this ad with the subject line ‘Product & Brand Marketing Lead + Your Name.’ Not completing this step is an easy way to demonstrate you didn’t read this carefully.

If you’re entrepreneurial, love brand‑building, and thrive at the blend of storytelling and strategy, this is your role.

• Develop messaging and positioning that resonates with general contractors and subcontractors across North America and Oceania
• Turn technical product capabilities into clear customer value propositions
• Create sales enablement content that helps deals close: pitch decks, case studies, one‑pagers, competitive battle cards
• Partner with product on launches, ensuring every new feature has a clear go‑to‑market story

• Lead US brand campaigns and storytelling that build awareness and trust in construction circles
• Drive PR opportunities, media coverage, and thought leadership to establish credibility
• Ensure everything we put out—from website to Linked In to events—feels consistent and compelling
• Collaborate with AU marketing to align brand positioning while making it feel native to US audiences

• Plan and run US events, sponsor ships, and industry activations that generate pipeline and relationships
• Secure speaking opportunities, podcast features, and industry visibility for our leadership team
• Coordinate logistics and content capture with support from a US marketing coordinator

• Research construction industry trends, customer pain points, and competitive dynamics
• Feed insights back to product, sales, and AU marketing to inform strategy
• Help us stay ahead of how the US market is evolving

• Provide direction to junior marketing hires and coordinators for execution support
• Be the escalation point for US brand, product marketing, and event decisions
• Work hand‑in‑glove with the AU Growth Lead—two different markets, one integrated strategy

• 3+ years experience in B2B marketing, ideally in SaaS, construction tech, or industrial verticals
• Experience in early‑stage or scale‑up environments — you thrive without a full playbook
• Storytelling instinct — you turn complex product features into simple, emotional narratives
• Ability to build and execute go‑to‑market plans that drive real pipeline
• Strong cross‑functional collaborator — you work seamlessly with product, sales, and leadership
• Comfort with ambiguity — you can prioritize, execute fast, and adapt on the fly
• AI‑curious and tech‑forward — you use AI to create, analyse, and accelerate work
• Growth mindset — confident in your craft but humble enough to keep learning

Experience translating a brand across regions (e.g. adapting AU positioning for U.S. audiences)

You’ll join a…