Sr Product Marketing

At eBay, we’re more than a global ecommerce leader — we’re changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We’re committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts. Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work — every day.

We’re in this together, sustaining the future of our customers, our company, and our planet. Join a team of passionate thinkers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all.

eBay is seeking a talented and dynamic product to drive buyer and seller growth for eBay Live. eBay Live is an interactive, live‑streaming experience that brings the excitement of live auctions to eBay. Shoppers can instantly shop unique and exclusive items they love, in live‑streamed events hosted by their favorite influencers and sellers. Buyers on eBay Live experience a new exciting way to shop — watching curated live streams, chatting with sellers and other knowledgeable enthusiasts, bidding in live auctions and winning deals — all in real time, with the eBay community who trust its buyers and sellers.

This role will partner cross‑functionally with product, build, research, marketing, communications, customer service, and market teams.

• Oversee the product value proposition narrative and the market entry approach for eBay Live, crafting messaging that promotes a positive shopping experience for buyers and success for sellers.
• Take a comprehensive go‑to‑market approach, ensuring customers receive relevant and meaningful communications at the right time and place through in‑product, marketing, PR, community, sales, client support, and partner messaging.
• Influence product roadmaps by synthesizing market, customer and competitive insights, building audience segmentations and opportunity sizing.
• Develop customer feedback loops during product and marketing development to refine the product narrative and value proposition.
• Create product value propositions, narratives, customer messaging, naming and external-facing proof points.
• Manage go‑to‑market strategy and planning for product launches, leading execution with channel experts to ensure impact measurement. Track customer engagement, product adoption, and business success.
• Identify internal product‑market fit metrics, synthesize customer feedback and provide signals across the product life cycle to optimize messaging and product recommendations.
• Define success metrics and track progress against goals for product launches and in‑market growth adoption.

• 6+ years of experience in product marketing with at least 3 years leading company‑wide initiatives.
• Strong track record of developing product and go‑to‑market strategies at ecommerce companies, with a consumer attitude.
• Preferred experience in live shopping.
• Proven ability to drive innovation, implement projects with excellence.
• Success working with cross‑functional teams and excellent communication skills.
• Strong data analysis skills and experience with customer research techniques.

Base pay:
San Francisco Bay Area, New York City Metro and Seattle Metro: $151,200 – $201,900. All other U.S. locations: $108,400 – $186,400. Total compensation may include a target bonus and restricted stock units, plus fully‑rated benefits such as 401(k), PTO, parental leave, and medical, dental and vision coverage.

eBay is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, disability, or any other legally protected status. If you require accommodation, contact