Sr. Customer Marketing Manager

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Closinglock is modernizing the real estate world’s way of transferring information and funds to eliminate wire fraud and provide a secure, easy‑to‑use platform for title companies, law firms, and other financial services. We act in the long‑term best interests of our customers by understanding their needs and challenges. When our customers win, we win. To date, we have protected over $250B+ in funds related to residential property transactions.

Closinglock’s platform has been used by clients in all 50 states and across 42 countries.

Mission:
Simplify the real estate closing experience for all parties.

Vision:
Provide a secure and efficient transfer of data and funds.

The inherent value of what we offer with our fraud prevention platform and modern payment solution for real estate is protecting a homebuyer’s largest investment in their life. We are rapidly expanding our team and are seeking exceptional talent. Our current team is comprised of top performers across the board and we will continue to hire in this manner.

We’re looking for an experienced, strategic and hands‑on Senior Customer Marketing Manager to build and lead our lifecycle marketing and customer advocacy programs from the ground up. You will own the full lifecycle and architect our customer advocacy efforts. Closinglock is a usage‑based business, so it’s critical that our customers are enabled to succeed with our products and they understand how and why they should use it.

The Senior Customer Marketing Manager will be responsible for developing, planning, and optimizing marketing campaigns across various stages in their journey to increase product usage, engagement and retention, improve the customer experience and drive revenue. This strategic individual contributor will act as the owner of the customer journey, and will work cross‑functionally with sales, operations, product, and account management to deliver data‑driven, high‑impact programs that drive adoption, retention, and customer‑generated growth.

This is a full‑time, in‑person position in our Austin, TX office.

• Design and build the end‑to‑end customer lifecycle at scale, including onboarding → adoption → usage → renewal/expansion.
• Implement marketing automation and CRM — including segmentation, triggers, nurture flows, behavior‑based journeys, re‑engagement.
• Define and track key metrics (KPIs) for lifecycle performance (activation rate, retention, usage, engagement, churn risk, expansion, etc.). Build dashboards and reporting frameworks.
• Design and execute multichannel lifecycle programs across email, in‑app messaging, product notifications, and other customer touchpoints to deliver timely, relevant communications based on user behavior and lifecycle stage.
• Collaborate with Rev Ops/Data/BI to determine operational needs for enablement and to ensure data cleanliness, tracking, and attribution logic.
• Analyze behavior & data, run experiments (A/B tests, nurture vs control, reactivation vs control), optimize journeys based on insight.
• Collaborate cross‑functionally with Product, Customer Success, Rev Ops, and Sales to align messaging, lifecycle triggers, and customer experience.
• Segment customers for personalization and lifecycle targeting.
• Communicate new products and features to existing customers to drive adoption and engagement.
• Document processes, build repeatable frameworks, and evolve lifecycle/advocacy practices as Closinglock grows.

• Build a scalable advocacy program: identify advocates, design engagement models, and develop a process for leveraging advocates (testimonials, case studies, reviews, references).
• Design engagement initiatives: e.g., webinars, spotlight stories, referral or rewards programs.
• Coordinate with Sales & Customer Success to use advocacy assets effectively — e.g., reference calls, case studies for deals, peer‑to‑peer introductions.
• Measure advocacy impact (e.g., reference conversion, NPS/CSAT correlation).

• 4+ years of experience in lifecycle marketing / CRM /…