Event Marketing Specialist

Event Marketing Specialist

Join to apply for the Event Marketing Specialist role at Silktide

Base pay range

$70,000.00/yr - $90,000.00/yr

Help make the web better for everyone

We’re a fast-growing, profitable, self-funded SaaS platform with 4.8★ customer love and a 4.9★ team score. Right now, we build software that helps organizations create accessible, fast, high-quality websites. Our customers include Fortune 500 companies, universities, local and state government agencies, and so much more.

We are hiring an Event Marketing Specialist in Austin, TX. You will plan, produce, and optimize events that create pipeline, accelerate deals, and strengthen Silktide’s brand.

Where you will work

You will spend 3 days per week in our Downtown Austin office, with the remaining days for focused work. We value time together for coaching, collaboration, and learning from one another. You will also collaborate with teammates in the UK, Denmark, Germany, and Australia.

What You Will Do Strategy and Planning

• Own the US event calendar across trade shows, field events, webinars, and partner programs
• Identify and evaluate which industry events, podcasts, webinars, and speaking opportunities align with our target audiences and business objectives
• Define goals, target audiences, key messages, and success metrics for every program

Production and Logistics

• Manage end-to-end planning: budgets, contracts, venues, shipping, travel, and vendors
• Collaborate with the Creative Team for booth design, signage, swag, and on-brand experiences that stand out

Demand Generation and Pipeline

• Build pre-event and post-event campaigns with SDR and Sales to book meetings and generate qualified pipeline
• Run lead capture, routing, and timely follow‑up with clear next steps

Content and Experiences

• Coordinate session abstracts, speakers, demos, and live product experiences
• Create agendas that educate prospects and highlight customer outcomes

Partnerships and Sponsor ships

• Evaluate and negotiate sponsorship packages, speaking slots, and co‑marketing with partners
• Activate partners before, during, and after events for maximum reach

Measurement and Optimization

• Report on registrations, attendance, meetings set, opportunities created, and revenue influenced
• Run A/B tests on offers, messaging, and formats to improve ROI quarter over quarter

Operations and Enablement

• Maintain accurate event data in CRM and marketing tools
• Build playbooks and checklists so great events can be repeated and scaled

About You

• You are a resident of Austin, TX (or willing to relocate) and fluent in English
• 3–5+ years in B2B event marketing or field marketing, ideally in SaaS
• Proven record driving pipeline and revenue from events of varied sizes
• Strong project management skills with attention to detail and timelines
• Comfortable negotiating with vendors and managing budgets
• Confident writer and communicator who can brief speakers and reps
• Hands‑on with a marketing automation platform and CRM
• Willing to travel for events as needed

Compensation

• Base salary: $70,000 - $90,000

What’s In It For You

• Be part of a fast‑growing company that is making the web better for everyone
• Freedom to innovate with room to test new formats and scale what works
• Join a creative, ambitious team with top‑tier customer and employee ratings
• Market a product that delivers meaningful outcomes for accessibility, performance, and quality
• Opportunity to grow your career at a profitable, self‑funded SaaS with global reach

Perks

• A shiny new Mac Book
• 20 days paid vacation plus public holidays, increasing with tenure
• Private Insurance, Health, Dental and Vision, plus Wellness Allowance
• Company Sponsored Pension and Enhanced Paternity or Maternity
• Casual Dress Code, Flexible Schedule, Weekly Paid Lunches, and Monthly Company Outings

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