Sales Development - Campaign Marketing Manager

Job Description

The XDR Marketing Manager serves as the strategic and operational bridge between Marketing and the XDR organization. This role ensures seamless alignment, communication, and execution across teams to maximize marketing campaign effectiveness, optimize MQL conversions, and enhance overall sales enablement performance.

You will manage the end-to-end lifecycle of campaign execution, from content review and flow setup to performance analysis and iterative optimization. This includes reviewing and refining campaign copy, conducting A/B testing, and partnering closely with XDRs to understand audience responses and improve engagement strategies.

• Serve as the primary liaison between Marketing and XDRs, ensuring both teams are aligned on goals, messaging, and campaign timelines.
• Partner with XDR leadership to train and enable teams on new campaign launches and messaging best practices.
• Lead weekly syncs and manage shared communication channels (Slack, weekly reports, team meetings).
• Collaborate with campaign marketing owners, demand generation, and sales operations to ensure smooth handoffs and consistent campaign execution.
• Centralize and own all Marketing to XDR communications (proposals, enablement, performance) to reduce noise, accelerate decision cycles, and improve execution quality.

• Upload and manage marketing-approved sequences, ensuring SFDC setup accuracy and compliance with campaign workflows.
• Oversee setup, QA, and monitoring of flows, ensuring all campaign sequences are properly implemented and tracked.
• Review all campaign copy and content (emails, call scripts, messaging) to ensure alignment with brand voice, positioning, and audience needs.
• Conduct A/B testing across Groove flows to identify top-performing subject lines, email copy, and sequencing strategies.

• Regularly shadow XDRs to observe campaign execution, prospect interactions, and messaging performance in real-time.
• Collect qualitative feedback from XDRs on campaign effectiveness, objection handling, and content resonance.
• Translate insights from shadowing sessions into actionable recommendations for content, segmentation, and sequencing improvements.

• Track and analyze MQL Stage 1 (S1) and Stage 2 (S2) conversions, open rates, reply rates, and meeting bookings.
• Build and maintain performance dashboards to visualize campaign health and identify optimization opportunities.
• Share data-driven insights and recommendations with Marketing, Sales, and Operations to drive continual performance improvement.
• Use performance data and feedback loops to refine messaging, targeting, and cadence strategies.

• Partner with global Campaign Marketing teams to share insights, best practices, and process improvements.
• Participate in cross-regional meetings to align on campaign performance benchmarks and harmonize Groove processes.

• 3–5 years of experience in Marketing, XDR/Sales Enablement, or Revenue Operations roles.
• Hands‑on experience with Groove, Outreach, and Salesforce (SFDC).
• Strong understanding of campaign performance metrics and optimization levers.
• Excellent writing, editing, and content review skills with attention to detail.
• Proven experience conducting A/B testing and translating results into actionable improvements.
• Strong organizational, analytical, communication, and stakeholder management skills.
• Preferred:
  Experience in B2B SaaS, Asana, or Sendoso platforms.

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The US annualized base salary range for this position is $-$. This position may also be eligible for bonus, benefits, or related incentives. While this range reflects the minimum and maximum value for new hire salaries for the position across all US locations, the offer for the successful candidate for this position will be based on job related capabilities, applicable experience, and other factors such as work location.

The compensation details reflect the base salary only.

Hybrid:
In this role, our hybrid experience is designed at the team level to give you a rich onsite experience packed with…