Content Marketing Specialist

Role Overview
As the Content Marketing Specialist at Noonlight, you will own the creation and distribution of compelling marketing content across channels. You’ll drive brand awareness and lead generation by developing engaging assets that support campaigns, product launches, and sales initiatives. Working closely with a diverse mix of stakeholders from product, marketing, and sales, you will play a vital role in executing our brand voice, optimizing content for results, and advancing our go-to-market success.

• Develop and execute a dynamic content strategy and editorial calendar that aligns with Noonlight’s brand, business objectives, and target audience.
• Craft high-quality assets—from blogs and web copy to emails, ABM materials, sales enablement resources, and social content—that drive engagement and conversion.
• Support campaign execution (email, ABM, paid ads) with on‑brand, persuasive content suited for various platforms and buyer journeys.
• Collaborate with designers, videographers, and stakeholders to deliver visually rich, multimedia content that elevates our storytelling.
• Optimize all content for SEO and LLMs, ensuring consistent messaging, tone, and adherence to Noonlight’s brand guidelines.
• Maintain an organized content library to ensure easy access, version control, and asset reuse across the team.
• Stay updated with industry best practices, content trends, and new formats and channels, proactively introducing ideas to keep our content marketing fresh and effective.
• Track and analyze content performance, drawing insights to continuously improve audience engagement and campaign impact.
• Support product launches, events, webinars, and customer marketing programs by developing targeted, relevant content.
• Contribute to messaging, positioning, market research, and GTM planning as a key member of the marketing team.
• Support market, competitive, and customer research inputs.
• Other duties as assigned.

• 3+ years’ experience in B2B content marketing.
• Excellent writing, editing, and storytelling abilities, with a portfolio showcasing a variety of content formats.
• Collaborative, proactive, and detail oriented.
• Strong project management and organizational skills; able to manage multiple priorities and meet deadlines.
• Proven experience supporting product launches, demand generation, and sales enablement initiatives.
• Working knowledge of content distribution, SEO, and brand guidelines.
• Experience using analytics tools to assess performance and inform content decisions (Google Analytics, Hotjar, etc.).
• Experience with ABM and email marketing tactics is a strong plus but not required.

Please note that sponsorship of new applicants for employment authorization, or any other immigration‑related support, is not available for this position at this time.