CRM Manager; NorthAm

• Compensation: USD 77,000 - USD 103,000 - yearly

Wise was founded in 2011 with a clear mission:
Money without borders so people and businesses can send, spend and get paid in any currency, whenever, wherever.

Sure, the heart of what we do is international money transfer. And we’re committed to making it instant, convenient and fair for millions of people, all over the world. But we’re growing our other products and our teams at an exciting pace. And we’re looking for the very best to jump on board.

What it’s really like to work here:

At Wise, we do things a bit differently. There’s no corporate nonsense, and no old-fashioned hierarchy. Instead, we work in dozens of self-sufficient, autonomous teams. Think of them like start-ups within a start-up.

Each team picks the problems they want to solve. So, there’s no micro-management. No hiding behind fancy job titles. And no one is telling you what to do. You are your own boss. But you’ll get tons of guidance and plenty of support from your talented, super-smart teammates.

We’re going to be upfront — the way we work doesn’t suit everyone. But if freedom and life-affirming, head-scratching professional challenges rock your world, we could be a match made in heaven.

To find out a bit more about what it’s like to work at Wise — plus a full run through of our employee benefits — visit our careers page .

We’re people without borders — without judgement or prejudice, too. We want to work with the best people, no matter their background. So if you’re passionate about learning new things and keen to join our mission, you’ll fit right in.

Also, qualifications aren’t that important to us. If you’ve got great experience, and you’re great at articulating your thinking, we’d like to hear from you.

We’re building money without borders for people and businesses, and we need your help to make our North Am customer comms best-in-class.

So we’re looking for a CRM Manager to join our growing CRM team and be responsible for executing on the North Am lifecycle marketing strategy. The CRM Manager will enact the day-to-day output necessary to deliver on an effective communications strategy for Wise’s customers: from building email campaigns to introducing customers to key features and exciting product launches, to supporting the team through light reporting and asset management.

The role will be based in Austin, TX and will deliver best-in-class customer communications. The role will report into the CRM Senior Manager and follow the processes and practices agreed within the CRM team.

CRM at Wise is about making sure we develop the best global and regional lifecycle communications as well as keeping up with demand from other sides of the business.

We’re problem solvers - we work with our Product, Marketing Tech, Analytics, UX Research and Product Marketing teams to define and execute the strategy for product and marketing customer comms, across multiple channels (email, push notifications, in-app messages).

This role is ideal for candidates with entry-level experience who are passionate about driving product adoption and brand awareness. If you have Liquid and SQL experience and know how to use Braze this is an added bonus but it’s by no means required..

Your Mission:

Build email and push templates that further the mission of creating money without borders in the North Am market (upwards of 75% of your time).

Develop detailed platform knowledge on the intricacies of Wise CRM tools such as Braze, Stripo, Looker, Jira, and

Oversee asset requests and act as the POC for the North Am CRM team when it comes to driving finalized marketing material through the Brand & Creative team

Design and implement effective customer lifecycle management strategies to drive long-term engagement and loyalty through continuous optimization.

Manage the customer database health with a focus on retention and engagement: make sure all comms are in line with CRM best practices, compliance requirements, through appropriate channels and without errors.

General support for our regional North Am CRM strategy, including customer lifecycle management, segmentation, and engagement…