Product Marketing Manager - U.S

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At Promon, we protect the apps people rely on every day. Our award‑winning application shielding solutions are trusted globally across finance, telecom, healthcare, and beyond. As threats evolve, how we position, launch, and enable our products is critical to ensuring customers and partners see the full value of our technology.

That’s where you come in. We’re looking for a Product Marketing Manager (PMM) to help shape how our cybersecurity solutions are positioned, launched, and adopted across global markets. This is a hands‑on, high‑impact role where you’ll balance strategy with execution: defining differentiated messaging, tailoring go‑to‑market strategies to regional and vertical needs, and enabling sales and partners to win in a fast‑evolving threat landscape.

You’ll sit within Promon’s Product team, acting as a key bridge to the wider marketing organization and collaborating closely with sales, product management, research, and customer success. Your work will help protect billions of mobile apps worldwide by ensuring our unique technology resonates with developers, CISOs, and business leaders alike.

This isn’t a back‑office marketing role. It’s a chance to directly influence how Promon is perceived in the market and how our products succeed on a global scale. You’ll have ownership of messaging, marketing assets and GTM strategies that impact sales, adoption, and ultimately, the protection of billions of mobile apps worldwide.

You’ll also be joining Promon at a pivotal time: we’re scaling fast, expanding internationally, and introducing a new generation of products. That makes this role both challenging and full of opportunity for someone who thrives in dynamic, global environments.

• Conduct deep market, competitor, and regulatory research to identify opportunities and inform product direction.
• Build understanding of buyer personas from developers to CISOs, adapting messaging accordingly.
• Prepare and synthesize research (surveys, interviews, usage data, ...) to understand buyer needs, pain points, and motivations.
• Monitor trends that could affect demand.
• Maintain up‑to‑date knowledge of competitors’ products, pricing, partnerships, messaging, and go‑to‑market moves.

• Define clear, differentiated positioning and value propositions tailored to geographies, industries, and customer roles.
• Translate complex technical concepts into compelling business value stories.
• Craft and continuously refine battle cards, differentiation statements, and objection‑handling materials for sales and customer success.
• Organize training sessions on competitive messaging or handling common objections.

• Build and execute GTM strategies for new products and features, including launch planning, lifecycle adoption campaigns, and enablement.
• Partner with regional sales and marketing teams to ensure GTM motions reflect cultural, regulatory, and competitive nuances.

• Work closely with Product Management on roadmap input and storytelling.
• Collaborate across marketing (demand gen, content, digital, design, events) to drive awareness and adoption.
• Provide sales and partners with enablement assets, playbooks, and training.

• Create and maintain high‑quality collateral: messaging frameworks, presentations, product videos, and website content.
• Ensure field teams and partners are equipped to tell Promon’s story effectively.
• Provide sales and partners with enablement assets, playbooks, and training.

• Define success metrics for product launches and adoption.
• Use data and feedback loops (from customers, sales, and analytics) to continuously improve GTM effectiveness.

• 5+ years of B2B product marketing experience, with a strong and proven background of 2+ years in cybersecurity.
• Proven success launching, scaling and repositioning products internationally.
• Ability to balance technical depth with clear storytelling across audiences (developers to C‑level).
• Experience in product‑led growth (PLG) environments.
• Familiar it…