Americas Consulting Relationship Marketing Leader, Associate Director

Americas Consulting Relationship Marketing Leader, Associate Director – EY

EY is seeking an experienced Relationship Marketing leader to elevate brand presence through strategic partnerships, thought leadership, and content ecosystems. The role will drive consulting brand visibility and credibility through premier university relationships, analyst relations programs, and alliance partnerships.

• Lead strategic relationship development with tier‑1 universities, including MIT, Harvard, and other prestigious institutions.
• Design and execute comprehensive university engagement strategies to enhance EY brand visibility, talent pipeline, and thought leadership positioning.
• Collaborate with university research centers, business schools, and innovation labs to create co‑branded content, research initiatives, and executive education programs.
• Manage university‑specific marketing campaigns, speaking opportunities, and executive presence at key academic conferences and events.

• Spearhead the development of a comprehensive content pipeline designed for EY consulting professionals to leverage with industry analysts.
• Develop targeted content strategies to support AR objectives and deepen strategic relationships with key industry analysts (Gartner, Forrester, IDC, etc).
• Create and manage a robust content library, including research reports, case studies, POV pieces, and data‑driven insights that consulting professionals can deploy during analyst interactions.
• Coordinate with subject matter experts across service lines to ensure content accuracy, relevance, and strategic alignment with market positioning.
• Monitor analyst research cycles and editorial calendars to optimize content timing and maximize coverage opportunities.

• Serve as the primary liaison between EY Americas Consulting and the broader Alliance BMC team to ensure seamless integration of marketing messages and campaign strategies.
• Develop and maintain comprehensive marketing calendar alignment processes that optimize market timing and avoid message conflicts.
• Coordinate cross‑alliance campaign development, ensuring EY Consulting’s unique value propositions are effectively integrated into broader alliance marketing initiatives.
• Facilitate regular strategic alignment sessions between consulting and alliance marketing teams to identify collaboration opportunities and ensure consistent brand messaging.

• Drive thought leadership positioning through strategic content development and executive visibility programs.
• Develop and execute integrated marketing campaigns that leverage university partnerships, analyst relationships, and alliance coordination.
• Monitor competitive landscape and market trends to identify brand positioning opportunities and threats.
• Measure and report on relationship marketing ROI through comprehensive analytics and KPI tracking.

• Master’s degree in marketing, Business Administration, Communications, or related field; MBA preferred.
• Minimum of 15 years of progressive marketing experience with at least 8 years in senior relationship marketing or partnership marketing roles.
• Demonstrated success in building and managing strategic relationships with academic institutions, industry analysts, or alliance partners.
• Proven track record of developing and executing comprehensive content strategies that drive business outcomes.
• Deep understanding of B2B marketing, thought leadership development, and executive positioning strategies.
• Strong analytical skills with experience in marketing measurement, ROI analysis, and performance optimization.
• Exceptional interpersonal and relationship‑building skills with ability to engage effectively with C‑suite executives, academic leaders, and industry analysts.
• Outstanding project management capabilities with experience managing complex, multi‑stakeholder initiatives.
• Strategic thinking ability with strong business acumen and understanding of consulting industry dynamics.
• Excellent written and verbal communication skills with ability to create…