Product Marketing Manager

The Product Marketing Manager at Veryon plays a critical role in shaping go-to-market strategy, driving product positioning, and increasing product adoption across our Tracking and Tracking+ software portfolio.

You will serve as the market intelligence expert
, translating industry insights, buyer behavior, and competitive trends into compelling messaging, ICPs, personas, and enablement content.

This role requires strong cross-functional collaboration with Product, Sales, Marketing, and Customer Success to ensure seamless alignment between product capabilities, customer needs, and GTM strategy.

• Develop and refine product positioning, messaging frameworks, ICPs, and buyer personas.
• Lead product marketing strategy for Tracking and Tracking+, including GTM planning, launch execution, and campaign collaboration.
• Audit, improve, and maintain product marketing assets such as one-pagers, battle cards, FAQs, pitch decks, and product videos.
• Partner with Sales to deliver enablement training and establish a structured feedback loop.
• Analyze market, customer, and competitive insights to inform product direction and marketing priorities.
• Drive cross-functional alignment across Product, Marketing, Sales, and Customer Success.
• Standardize and scale processes for product launches and release communications.
• Conduct win/loss analyses, gather customer insights, and create case studies and testimonials.
• Monitor product adoption trends and campaign performance to drive optimization.

• 5+ years of experience in Product Marketing, Product Management, or Technical Consulting
  , with at least 4 years in B2B SaaS.
• Proven expertise in developing ICPs, personas, messaging frameworks, value props, and high-impact marketing collateral.
• Strong understanding of GTM strategy
  , the full B2B marketing funnel, and sales enablement best practices.
• Experience conducting market research, competitive analysis, and product intelligence.
• Excellent communication, presentation, and storytelling skills.
• Ability to thrive in a fast-paced, evolving environment; strong ownership mindset.
• Analytical ability to translate data into actionable insights.
• Aviation industry experience is a plus.

• Experience supporting product launches in a SaaS environment.
• Familiarity with tools like Salesforce, Hub Spot, Asana, or product analytics platforms.
• Background in creating video scripts, case studies, or customer storytelling assets.
• Exposure to aviation, aerospace, or other technical/regulated industries.

Veryon is the leading provider of aviation software and information services, trusted by over 5,500 customers, 75,000 maintenance professionals, and m...