Assistant Director of Public Relations

Responsibilities

• Develop and implement proactive PR strategies that promote the museum’s mission, exhibitions, programs, and initiatives.
• Cultivate and manage relationships with local, regional, national, and international media outlets, serving as the museum’s primary press contact.
• Oversee collaboration with the external PR firm to expand national and international visibility and earned media opportunities.
• Plan and coordinate press previews, media events, and opening receptions to secure impactful media coverage.
• Develop and manage advertising strategies, including negotiating and executing media buys across print, radio, digital, outdoor, and broadcast platforms.
• Monitor, track, and report on media coverage, PR performance, and advertising ROI to inform strategy and maximize reach.
• Draft, edit, and distribute press releases, media kits, fact sheets, and official statements, ensuring clear, compelling, and consistent storytelling.
• Write, edit, and proofread communications across channels, maintaining a unified brand voice and translating curatorial and program content into clear language.

• Bachelor’s degree in communications, public relations, journalism, marketing, or related field
• At least five years of progressively responsible experience in public relations, media relations, or communications; 3-5 years supervisory or leadership experience
• Proven experience writing press releases, speeches, and public-facing communications
• Strong media relationships and demonstrated ability to secure press coverage across multiple platforms
• Demonstrated experience with advertising strategy and media buying
• Excellent writing, editing, and proofreading skills
• Ability to manage multiple projects, deadlines, and stakeholders in a fast-paced environment
• Relevant education and experience may be substituted as appropriate

• Master’s degree in communications, arts administration, or related field
• Experience in museums, cultural institutions, higher education, or nonprofit organizations
• Knowledge of Austin and Texas media landscape
• Familiarity with project, design, and digital content management tools (e.g., Asana, Adobe Creative Suite, Meltwater, etc.)
• Experience preparing leadership and curators for press interviews
• Experience managing partnerships and sponsorship activations

• Benefits eligible Blanton staff enjoy the same competitive benefits, programs and services available to the University of Texas at Austin employees
• Blanton staff also have access to complimentary admission to the museum, selected museum events, and a 20% discount at the Museum Store