Cluster Marketing Manager

Summary

The Marketing Manager will drive demand to the hotel(s) and restaurant(s) by co-concepting and executing dynamic marketing plans. Activation on key channels include, but not limited to, digital/print/social/PR and email to drive the most profitable business and demonstrate set return on ad spend goals. Other responsibilities include promotional retailing, flexing a creative flair and partnering with sales, food and beverage and revenue strategy leaders to ensure alignment and achieve commercial goals.

• Support all brand positioning, messaging and retailing on designated hotel(s) and restaurants(s) core marketing and online activation channels; managing website updates and other customer-facing channels.
• Manage all social media channels + content curation for hotel(s) and restaurant(s), directly or in partnership with agency.
• Strategize and deliver all email marketing campaigns.
• Co-manage marketing calendars and align marketing efforts with company goals and objectives.
• Build monthly digital reports to analyze, report and manage marketing efforts against defined KPIs.
• Identify local strategic partnerships and advertising opportunities to grow hotel and F+B brand share of voice.
• Be the key local brand liaison and assist with local programming and events.
• Attend Revenue Generation Meetings to detail upcoming marketing calendar and address and marketing opportunities and challenges as they arise.
• Participation in F+B planning meetings; to keep a finger on the pulse with on-property happenings to retail online.
• Assist sales, rooms, and food and beverage in creating and retailing offers and programming for hotel(s) and outlet(s) to drive buzz and incremental revenue opportunities.
• Assist with creative needs for digital and/or print collateral whether creation on Canva, Photoshop or managing with agency partners.
• Work cooperatively with agencies, vendors, brand and community partners to ensure the successful implementation of marketing strategies and that projects are on target and within budget.

• Bachelor's degree in marketing, communications, business or other related fields
• Proficiency in social media platforms.
• Ability to compile and analyze search data and metrics and make decisions regarding campaign direction.
• Project management with strong organizational skills to coordinate with hotel teams, regional senior leadership, national brands and agencies.
• Professional, articulate person who can effectively communicate to various audiences to breakdown high-level /metrics to basic fundamentals.
• Must be able to multitask and prioritize departmental functions to meet deadlines.
• Must be able to effectively communicate both verbally and written, with all level of employees and guests in an attentive, friendly, courteous and service oriented manner.
• Must have a focus on detail and driving topline results while positively impacting the bottom line.

• Day 1 Medical, Dental and Vision insurance
• Vacation/Paid Time Off (PTO) with rollover
• Complimentary wellness
• Unlimited referral bonuses
• 401(k) with company match
• Hostcare Resources healthcare concierge
• Leadership development
• Tuition reimbursement
• Discounts on hotel rooms, dining, and other travel/entertainment experiences
• Multiple hotels in each market = more opportunities

White Lodging is an equal opportunity employer. We value diversity and are committed to creating an inclusive environment for all associates.

Location Code: 1300