Demand Generation Lead

About Base

Base is America’s next-generation power company. We’re rebuilding the foundation of modern civilization–electricity–by deploying a vast network of distributed batteries that is transforming today’s fragile, centralized grid into a resilient and abundant system. We are engineers, operators, and creatives solving some of the most complex, interdisciplinary challenges of our time.

Our marketing team combines creative, customer-focused strategies with data-driven precision to reach the right customers at the right time, building awareness, and engaging our audience. We’re looking for a Demand Generation Lead to join our marketing team and help shape the future of our brand.

What You'll Do

• Own the paid marketing campaign strategy across paid social, paid search, and additional channels. Be responsible for the end-to-end strategy, execution, and insights.

• Develop a high performing creative content engine to effectively scale campaigns at target costs.

• Ideate, test, and scale new channel opportunities within and outside of paid strategies.

• Closely collaborate with sales, customer success, and product teams to align messaging and strategy.

What You'll Bring

• 3+ years of hands-on experience running and optimizing paid digital acquisition campaigns.

• Proficient in Meta and Google advertising.

• Previous experience working at an early-stage startup or similar environment.

• Ability to work cross-functionally and excel in unstructured environments.

• Familiarity with basic marketing tools (e.g., Hubspot, Figma, or similar) and basic data analysis tools (e.g. Excel).

• Strong marketing intuition.

Preferred Skills

• Experience with field marketing, lifecycle marketing, and/or content marketing.

• Strong marketing intuition.

• A passion for storytelling and building brands.

• Analytical mindset with an eye for data-driven improvements.

• First Principles Thinking: Question assumptions. Principles > rules.

• Operate at Base Pace: Focus on what matters, act quickly, and learn by doing.

• Give & Get Feedback: Be direct, be humble, and maintain a growth mindset.

• Everyone’s an Owner: Follow through on commitments and own results.

• Strong Opinions, Loosely Held: Drive clarity and make calls with imperfect information.

• Committed to the Mission: Rebuilding the grid is a big challenge. We work hard because we care deeply about the impact we’re creating. We work in-person. It’s not a 9-to-5. We are all-in.

• Fun & Optimism Coexist with Grit: Collaboration and celebration coincide with the intensity of building real things.