Cluster Marketing Manager

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Summary:

The Marketing Manager will drive demand to the hotel(s) and restaurant(s) by co-concepting and executing dynamic marketing plans. Activation on key channels includes digital, print, social, PR and email to drive the most profitable business and demonstrate set return on ad spend goals. Other responsibilities include promotional retailing, flexing a creative flair and partnering with sales, food and beverage and revenue strategy leaders to ensure alignment and achieve commercial goals.

• Support all brand positioning, messaging and retailing on designated hotel(s) and restaurant(s) core marketing and online activation channels; managing website updates and other customer‑facing channels.
• Manage all social media channels + content curation for hotel(s) and restaurant(s), directly or in partnership with an agency.
• Strategize and deliver all email marketing campaigns.
• Co‑manage marketing calendars and align marketing efforts with company goals and objectives.
• Build monthly digital reports to analyze, report and manage marketing efforts against defined KPIs.
• Identify local strategic partnerships and advertising opportunities to grow hotel and food & beverage brand share of voice.
• Be the key local brand liaison and assist with local programming and events.
• Attend Revenue Generation Meetings to detail upcoming marketing calendar and address marketing opportunities and challenges as they arise.
• Participate in food & beverage planning meetings to keep a finger on the pulse with on‑property happenings to retail online.
• Assist sales, rooms, and food and beverage in creating and retailing offers and programming for hotel(s) and outlet(s) to drive buzz and incremental revenue opportunities.
• Assist with creative needs for digital and/or print collateral, whether creation on Canva, Photoshop or managing with agency partners.
• Work cooperatively with agencies, vendors, brand and community partners to ensure the successful implementation of marketing strategies and that projects are on target and within budget.

• Bachelor's degree in marketing, communications, business or other related fields.
• Proficiency in social media platforms.
• Ability to compile and analyze search data and metrics and make decisions regarding campaign direction.
• Project management with strong organizational skills to coordinate with hotel teams, regional senior leadership, national brands and agencies.
• Professional, articulate person who can effectively communicate to various audiences to break down high‑level metrics to basic fundamentals.
• Must be able to multitask and prioritize departmental functions to meet deadlines.
• Must effectively communicate both verbally and written, with all levels of employees and guests in an attentive, friendly, courteous and service‑oriented manner.
• Must focus on detail and driving topline results while positively impacting the bottom line.

• Day 1 Medical, Dental and Vision insurance
• Vacation/Paid Time Off (PTO) with rollover
• Complimentary wellness tools
• Unlimited referral bonuses
• 401(k) with company match
• Hostcare Resources healthcare concierge
• Leadership development
• Tuition reimbursement
• Discounts on hotel rooms, dining, and other travel/entertainment experiences
• Multiple hotels in each market = more opportunities

White Lodging is an equal opportunity employer. We value diversity and are committed to creating an inclusive environment for all associates.

Location Code: 1300

Seniority level:
Mid‑Senior level

Employment type:

Full‑time

Job function:
Marketing and Sales;
Industries:
Hospitality

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