Senior Marketing Manager

Senior Marketing Manager

Join to apply for the Senior Marketing Manager role at Sage Hospitality Group
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Sage Hospitality Group is set to hire a Senior Marketing Manager for the Hotel Van Zandt in Austin, Texas. The hotel is located in the Rainey Street District and features 319 guest rooms and more than 25,000 square feet of meeting space. Guests can enjoy live music at the on‑site restaurant Geraldine’s, host pool parties, or participate in pop‑up events.

As part of Sage Hospitality Group we passionately strive to be the best and create excellence in everything we do. We believe in enriching lives one experience at a time. By providing genuine service we build relationships with our guests and add value for our shareholders, creating unforgettable experiences.

We are looking for independent thinkers who harness an entrepreneurial spirit and are willing to forge their own path. We welcome risk takers and creative spirits alike. Your success is about more than the work you do – it’s about who you are, and we invest in your personal and professional growth.

• Primary focus on marketing strategy, campaign oversight, and digital presence
• Develop and implement integrated marketing plans aligned with business goals that support rooms and food and beverage
• Manage online presence with an emphasis on creating unique and engaging content for branded hotel websites, vanity websites, company websites, and third party sites
• Work with designated hotels and agencies to ensure that hotel websites are optimized using current best practices for SEO and support creation of property initiatives that reinforce identity and positioning, with execution in a timely manner
• Direct, manage or assist designated hotels and agencies in all areas related to online/digital marketing, including website development and online marketing, paid social, and email listings
• Utilize current reporting from agencies, brands, and Google Analytics to drive improved content and marketing initiatives and decisions
• Recommend changes and new reporting based on changes in technology, CMS, social networks or other areas in conjunction with changing business needs
• Direct, manage or assist in the development of break‑thru creative materials, online and offline, to support both corporate and property marketing goals
• Leads messaging and concepting, oversees agency creative direction
• Current search engine optimization (SEO) strategies
• Use of content management systems (CMSs) to update hotel websites
• Manages influencer stay strategies and coordinates with PR
• Guide campaign content and creative direction
• Analyze marketing KPIs and provide actionable insights to DOSM
• Create and update visual assets
• Capture and curate real time content to continue constant refresh
• Adobe Creative Suite including Photoshop, Illustrator and Acrobat and Canva
• Experience in marketing or graphic design, ideally within hospitality or lifestyle industry
• Utilize current reporting from agencies and third party sources to drive improved content, PR initiatives, and decisions
• Recommend changes and new reporting based on changes in technology or other areas in conjunction with changing business needs
• Direct, manage or assist in the development of break‑thru creative materials, online and offline, to support both corporate and property marketing goals
• Current search engine optimization (SEO) strategies
• Use of content management systems (CMSs) to update hotel websites
• Administrative knowledge for social media sites, including Facebook, Twitter and You Tube
• Adobe Creative Suite including Photoshop, Illustrator and Acrobat

A four‑year college degree or equivalent education/experience.

Minimum of 6 years of experience in a marketing position. Hospitality experience preferred.

• Strong interpersonal, verbal and written communication skills
• Excellent comprehension and literacy required to read manager’s letters, help prepare contracts and proposals
• Ability to negotiate effectively
• Excellent attention to detail and multi‑tasking skills
• Professional appearance and manner
• Computer literacy, specifically MS Word for Windows
• Communication at all levels; multi‑tasking; time management

• Occasional standing
• Occasional carrying and lifting of files and office items up to 25 lbs

95% indoor office environment