Senior Lifecycle Marketing Manager

About Legal Zoom

Legal Zoom has been providing accessible and affordable online legal services for over 20 years. Since 2001, we've helped millions of customers launch, run, and grow their businesses, secure their intellectual property, and protect their loved ones with estate planning documents.

As the industry leader in business formations, innovation remains at the center of all we do. Legal Zoom employees are creative thinkers and problem-solvers who thrive on collaboration and embrace diversity, equity, and inclusion. Together, we're working to make a positive impact on the world.

Where we work

In an effort to foster a better work-life balance, Legal Zoom is committed to a remote-first work environment. Our Austin, Beaverton, Frisco, LA Metro, and SF Bay Area offices allow our Zoomers to collaborate with teammates and offer special onsite events, lunches, and more.

Overview

The Lifecycle Marketing organization at Legal Zoom is hiring a highly motivated, experienced, technical, and innovative Senior Lifecycle Marketing Manager to join a team of dynamic and talented Lifecycle Marketers and own and optimize the customer journey. The ideal candidate will be a strategic thinker, data-driven marketer who applies leading and emerging practices to create lifecycle marketing campaigns that directly influence key business drivers across a mix of acquisition, expansion, retention, and operational campaigns.

This pivotal role offers the opportunity to directly own the end-to-end (E2E) customer journey for your programs and to shape this journey across our email and SMS channels as well as other future surface channels. This role reports into the Group Manager, Lifecycle Marketing and is a part of the Lifecycle Marketing organization.

You will

* Be directly responsible for defining, designing and building data-driven lifecycle programs from campaign ideation to customer acquisition, expansion, and retention, including all operational touchpoints to support the customer through their journey.

* Lead and manage cross-functional campaign execution, collaborating closely with teams including Product, Product Marketing, Performance Marketing, Partner Marketing, Sales/Care, Martech, and Brand & Creative. This includes developing campaign briefs, defining audience requirements and traits, crafting campaign messaging, and owning the entire launch process.

* Own end-to-end QA and performance: define success metrics, monitor them, and deliver regular readouts to go-to-market partners; drive improvements through experimentation and upstream/downstream system or process changes.

* Be skilled in understanding and making prioritization trade-offs and making recommendations to balance speed with quality.

* Know how to use data analytics tools, such as Thoughtspot and Amplitude, to not just view performance but to dive in across multiple views to derive the insights needed.

You have

* Bachelor's degree in Marketing, Business, or related field or relevant experience.

* Minimum of 5 years of experience in marketing, with at least 3 years of direct experience in lifecycle marketing.

* Ability to balance priorities and negotiate scope with managers and stakeholders to hit launch goals.

* Proficiency in marketing automation platforms, CRM systems, and analytics tools.

Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.

* Excellent communication and interpersonal skills, with the ability to collaborate effectively across departments and levels of the organization.

* Strategic thinker with a track record of developing and executing successful lifecycle marketing strategies including recommending enhancements to existing programs.

* Creative problem solver who can identify opportunities, drive innovation, and adapt to changing market dynamics.

* Strong project management skills with the ability to manage multiple campaigns and initiatives simultaneously.

* Knowledge of industry best practices, trends, and emerging technologies in lifecycle marketing.

* Technical abilities in marketing platform automation technologies including building of email and SMS campaigns and artifacts.

* Remote…