Product Market Manager

Location:

Austin, TX, US

Contract Type: regular

Scope of employment: full-time

Job

For more than a century, Ottobock has pursued the mission of helping people living with limb loss or mobility challenges regain or maintain their freedom of movement. We do this through the development of leading prosthetic, orthotic and wheelchair innovation and an unwavering commitment to delivering superior patient care experiences.

As a growing healthcare company, we continue to invest in both our people and new service offerings. With more than 10,000 employees worldwide and 1,000 across North America, we are dedicated to advancing the O&P industry and improving the lives of the people served by it.

Ottobock Healthcare is in search of a Product Market Manager to own and shape the future of one of our flagship portfolios. As a member of the Ottobock North America Product Marketing team, the Product Market Manager offers a unique opportunity to influence product strategy, craft compelling go-to-market strategies, and bring innovative healthcare solutions to life.

Role is located in Austin, and candidates must either already be in Austin or have plans/ability to relocate.

• Excels at cross-functional collaboration, working effectively with sales, sales operations, clinical, marketing communications, and customer service teams to ensure aligned messaging and initiatives.
• Demonstrates exceptional communication skills by proactively aligning internal teams and driving initiatives forward and delivering clear, compelling product messaging to our customers.
• Is highly organized and adept at prioritizing competing initiatives, managing multiple projects from concept through launch while meeting deadlines.
• Thrives in a fast-paced environment, bringing a self-motivated, can-do attitude, strong attention to detail, and a consistent track record of delivering high-quality work on time that drives product success in the market.

• Own and drive the end-to-end marketing strategy for one of our flagship product portfolios, shaping positioning, messaging, and product lifecycle plans that accelerate adoption, drive sales, and maximize long-term impact.
• Deliver high-impact product launches and go-to-market initiatives by leading cross-functional teams, while supporting global launch preparation and coordination as required to ensure successful market introduction.
• Define and evolve product positioning and messaging, translating complex clinical and technical innovation into clear and compelling value propositions that differentiate Ottobock in a competitive and fast-evolving market.
• Analyze portfolio sales performance and leverage data-driven insights from market and competitive analyses to identify growth opportunities and implement strategies that increase utilization and share of wallet.
• Develop a deep understanding of the portfolio’s reimbursement landscape to shape pricing, implement promotions, and lead internal initiatives to address shifts that impact product performance in the market.
• Lead product forecasting by setting sales targets and proactively communicating portfolio plans and performance updates in real-time to anticipate demand, prevent shortages, and ensure seamless product availability.
• Develop and execute creative marketing activities, including content creation, newsletter features, internal and external communications, and promotional materials to support both sales initiatives and brand awareness.
• Serve as the subject-matter expert on the user and buyer journeys, identifying critical decision points and opportunities where marketing can strategically influence outcomes.
• Enable and inspire the Sales Representatives, Sales Operations, Professional Clinical Services, and Customer Service teams through strategic messaging, impactful training, and sales enablement tools that build confidence, clarity, and consistency in how the portfolio is positioned in the field.
• Collaborate closely with global product management, go-to-market, customer experience, and R&D teams to review product performance and market feedback, providing input on future design requirements as needed.