Sr. Field Events Marketing Specialist

Sr. Field Events Marketing Specialist page is loaded## Sr. Field Events Marketing Specialist time type:
Full time posted on:
Posted Yesterday job requisition :
R011506
*
* About the Role:

** We are seeking a dynamic, hands-on
** Sr. Field Events Marketing Specialist
** to serve as a tactical executor and strategic planner of SailPoint-led and 3rd-party regional field events across
** US East & Canada
** in alignment and to support regional Field Marketing strategies, campaigns, and programs. This role calls for an agile, self-starter marketer who thrives by orchestrating memorable experiences, driving results, and strategically positioning the brand in key market segments—including through local and regional events, round tables, trade shows, and conferences.

As a Sr. Field Events Marketing Specialist, you will be responsible for the planning, execution, and post-event results and analysis of SailPoint's field marketing events. This role reports into and supports the AMS Regional Field Marketing team in driving awareness, generating pipeline, and accelerating the business. The ideal candidate is a highly organized, detail-oriented individual with a passion for event marketing and a proven track record of success.
*
* Key Responsibilities:

**
* ** Field Events Planning and Strategy**:
Develop and execute comprehensive field event strategies that align with Field Marketing’s objectives, priorities, and integrated campaigns. Leverage insights into industry trends and competitive landscape to inform event planning and execution.
* ** Own and Execute Field Events**:
Serve as the primary owner for a portfolio of SailPoint-led and 3rd-party field events and round tables, including local and regional trade shows and conferences, ensuring each activation maximizes demand generation, brand presence, and business impact.
* ** End-to-End Events Planning & Delivery**:
Lead the full lifecycle of event management, from strategy and ideation, venue and vendor selection, contract negotiation, and logistics to on-site execution and post-event evaluation. Collaborate cross-functionally with internal teams (Sales, Product Marketing, Brand, Communications, etc.), agency partners, and vendors to deliver cohesive and impactful event experiences.
* ** Cross-functional Promotions:
** Drive engagement and event attendance by executing innovative promotional strategies across channels, ensuring alignment with broader marketing initiatives and seamless coordination with Sales and GTM teams.
* ** Reporting, Analytics & ROI**:
Design and implement frameworks to track key performance indicators (KPIs), event outcomes, and ROI. Provide regular reporting on event performance and participant feedback, using data-driven insights to optimize future activations.
* ** Market Intelligence**:
Maintain up-to-date knowledge of relevant local and regional trade shows, conferences, and industry events to identify opportunities for brand positioning, partnership, and lead generation. Additionally, identify key competitor event activity within market and understand regional trends and customer needs.
* ** Budget Management**:
Oversee event budgets, ensuring efficient allocation of resources and adherence to financial guidelines.
* ** Brand Representation**:
Uphold the company’s brand standards across all event activations, ensuring a consistent and high-quality experience.
** Success Factors:
*** Field events and trade shows delivered on time, within scope, and on budget
* Achievement of event-specific KPIs and measurable business outcomes
* High levels of internal and external partner satisfaction and building trust with sales, partners, customers and vendors
* Demonstrable ROI and impact of field events on campaign and pipeline goals
* Effective strategic positioning at targeted industry trade shows and conferences
*
* Minimum Qualifications:

*** Bachelor’s degree in Marketing, Communications, Business, or related field, or equivalent experience
* 4+ years of hands-on experience in field event marketing planning and execution in a fast-paced technology environment
* Demonstrated expertise in planning and executing vendor-led events, round tables, and local and regional…