Senior Manager Integrated Marketing, Cheer and Marching

Flo Sports is a global sports media company transforming how fans watch and engage with live sports. Through exclusive partnerships and dedicated platforms, Flo Sports serves die-hard communities in more than 25 sports—many of which are overlooked by traditional media. With over 50,000 live events streamed annually and a growing library of original programming, Flo Sports is reshaping the sports media landscape for passionate fans worldwide.

We’re a team of builders, storytellers, and sports fanatics working to spotlight the moments and athletes that matter most—and we're just getting started.

THE ROLE:

We are looking for a dynamic Senior Manager, Integrated Marketing to drive end-to-end integrated marketing campaigns that fuel subscriber acquisition and engagement primarily across Varsity TV, Flo Cheer and Flo Marching, with occasional support for other verticals based on team needs. In this role, you will build and execute go-to-market (GTM) and partner marketing strategies that showcase our top content partnerships and events.

You will use your subject matter expertise to identify and communicate key storylines across all marketing channels in order to drive customer acquisition & engagement.

You will also collaborate and work cross-functionally with design, growth, lifecycle, content and product marketing teams, as well as externally with key content partners. A successful candidate will have a deep knowledge of cheerleading and/or marching and experience delivering impactful marketing campaigns that drive results.

RESPONSIBILITIES:

• Lead and Execute Integrated Campaigns:

  • Own and drive key inputs to annual, seasonal, monthly, and ad hoc campaigns from strategy to briefing, planning, execution, and performance analysis.

  • Work closely with growth, lifecycle, and product marketers to ensure proper messaging, timing and execution of marketing programs and campaigns across email, web, app, advertising, and other paid and organic channels

  • Analyze, and report on event campaign performance, delivering performance summaries to marketing leadership on a weekly, monthly, and quarterly basis.

  • Leverage consumer insights and business trends to optimize campaign strategies and deliver more effective messaging across channels.

• Cross-Collaborate Across the Flo Sports Org:

  • Serve as liaison between vertical GMs and Marketing in order to maintain authenticity and collaborate on highlighting key partners, events, & moments

  • Provide audience insights and targeting recommendations to growth & lifecycle teams

  • Support the broader integrated marketing team as needed, beyond Cheer and Marching campaigns.

• Provide Partner Marketing Support:

  • Serve as the primary liaison between content partners and Flo Sports Marketing, managing joint marketing initiatives, communications, and activations.

  • Develop custom partner-led campaigns that reach participants and families during key touchpoints (camps, event registration,etc)

  • Assist in the creation and execution of partner marketing campaigns across partner websites, social media, email and on-site activations.

  • Track and ensure partner executions align with contractual obligations.

• Ensure Brand Consistency:

  • Steward the brand look, feel, and tone across all marketing creative assets to maintain consistent and high-quality brand standards.

KNOWLEDGE, SKILLS AND ABILITIES:

• 8+ years in digital marketing, brand marketing, or integrated marketing, with a strong focus on B2C campaign management.

• Experience in sports marketing, sponsorship marketing, or partnership marketing, in Cheerleading and/or Marching.

• Proven success leading B2C campaign strategy and execution utilizing paid, owned, and earned media channels.

• Strong background in partnership marketing, including campaign activation and performance tracking.

• Experience leveraging social media trends and consumption behaviors to drive growth campaigns

• Data-driven mindset, with an all-around understanding of campaign performance, customer insights, and key marketing metrics.

• Excellent program management and communication skills with the ability to manage multiple projects in a fast-paced environment.

• Creative thinker with an eye for brand and design, and able…