NIL Partnership Solutions Manager - University of Texas

NIL Partnership Solutions Manager - University of Texas page is loaded## NIL Partnership Solutions Manager - University of Texas locations:
Austin, TXtime type:
Full time posted on:
Posted 2 Days Agojob requisition :
R100946

Longhorn Sports Properties is seeking a proactive, relationship-driven NIL Partnership Solutions Manager to lead the day-to-day activation of Name, Image, and Likeness (NIL) partnerships on campus. This role connects brands with student-athletes through impactful campaigns while supporting traditional sponsorship activations.
In this role, you’ll serve as the lead activation contact for NIL partners, coordinating integrated marketing campaigns across digital, social, in-venue, and broadcast platforms. You’ll also lead collaborations with sales and university NIL teams to develop creative NIL concepts, craft compelling partner proposals, and translate brand objectives into impactful student-athlete activations. The ideal candidate thrives in a fast-paced environment, takes initiative to solve problems, and excels at communication, creativity, and strategic execution.

You’ll also support partner renewals and mentor junior staff.
** Key Responsibilities
*** Lead the activation of NIL campaigns for a portfolio of partners, managing all aspects of campaign execution, compliance, and fulfillment.
* Serve as the primary liaison between brand partners, student-athletes, and university stakeholders.
* Manage all NIL logistics — including athlete coordination, content approvals, deliverable tracking, and payment processing — to ensure flawless and timely execution of NIL and sponsorship activations.
* Collaborate with creative, digital, events, and university compliance teams to ensure NIL campaigns are engaging, compliant, and strategically aligned.
* Lead NIL recaps, performance reporting, and renewal discussions; contribute to strategic planning for NIL and sponsorship accounts.
* Mentor coordinators and game day staff on NIL campaign execution and industry best practices.
* Identify process improvement opportunities and support adoption of NIL-specific tools, platforms, and workflows.
* Represent the property at brand partner meetings, student-athlete sessions, and university events.
* Ensure all NIL and sponsorship activity aligns with Learfield’s brand, contractual obligations, NCAA/state NIL legislation, and university standards.
*
* Minimum Qualifications:

*** 6+ years of experience in sponsorship activation, NIL partnerships, influencer marketing, account management, or event marketing—preferably in sports or entertainment.
* Demonstrated ability to manage complex NIL and sponsorship projects independently.
* Strong communication, organization, and project management skills across different stakeholder groups.
* Proven success in executing athlete-driven or influencer-style campaigns.
* Experience interpreting NIL contracts and managing deliverables across digital, social, experiential, and in-venue assets.
* High attention to detail and accountability for results.
* Proficiency in Microsoft Office and other planning or CRM tools.
* Ability to work evenings/weekends as needed for game days, NIL activations, and events.
*
* Preferred Qualifications:

*** Bachelor’s degree in marketing, communications, sports management, or a related field.
* Knowledge of the multimedia rights landscape in collegiate athletics.
* Experience mentoring junior team members or overseeing activation processes.
* Understanding digital and social media best practices within NIL and influencer marketing.
* Experience developing or supporting content strategies for social media, with a clear sense of what drives engagement across different platforms.
* Familiarity with creative production elements such as graphic design, motion graphics, photography, and social storytelling.

Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave, 20 Paid Holidays, 401(k) + Match, and Short/Long Term Disability. Leave benefits are consistent with state and local…