Shopper Marketing Manager

Shopper Marketing Manager Bobbie
• Austin, TX, US

Bobbie is creating a parenting culture of confidence, not comparison. And it starts with how we choose to feed our babies. We crafted our European style infant formula with purposefully sourced, organic ingredients to give parents a product they are proud to feed their babies, direct to their doorstep. Bobbie is proud to be the only US formula that is designed to meet both FDA and EU standards.

Although 83% of parents turn to formula in the first year of their baby's life, this is the silent majority that is often shamed for not being able to exclusively breastfeed. Co‑founded by two moms and created by a team of mom scientists, nutritionists, pediatricians, and lactation consultants, the Bobbie team knows first hand that there is no one size fits all for feeding.

With Bobbie, we hope you can Bottle Boldly.

We're seeking an experienced Shopper Marketing Manager to lead our retail marketing strategy and drive conversion at the point of purchase. In this role, you'll bridge the gap between brand marketing and sales, creating compelling shopper experiences that educate parents and drive purchase decisions across retail channels. You'll be responsible for developing and executing shopper marketing programs that increase brand awareness, trial, and loyalty in both traditional and emerging retail environments.

• Develop and execute comprehensive shopper marketing strategies across key retail channels including grocery, mass, specialty, and e-commerce
• Partner with sales team to create retailer‑specific marketing programs that drive traffic, conversion, and basket size
• Design and manage in‑store and online promotional campaigns, including displays, endcaps, digital shelf marketing, and sampling programs
• Lead the development of shopper marketing materials including shelf signage, educational materials, demo kits, and promotional assets
• Analyze shopper insights, retail data, and category trends to inform marketing strategies and optimize program performance
• Manage shopper marketing budget, ensuring ROI on all programs and efficient allocation of resources
• Collaborate with brand marketing, creative, and product teams to ensure consistent brand messaging across all touchpoints
• Build relationships with retail partners to secure optimal placement, promotional support, and co‑marketing opportunities
• Monitor competitive activity and industry trends to identify opportunities for differentiation
• Track and report on program effectiveness using retail data, sales metrics, and consumer feedback

• 7+ years of shopper marketing, retail marketing, or trade marketing experience, preferably in CPG
• Experience in infant/baby category, natural products, or premium consumer brands is a strong plus
• Proven track record of developing successful shopper marketing programs that deliver measurable results
• Strong understanding of retail landscape across traditional and digital channels
• Data‑driven mindset with ability to analyze retail data and translate insights into actionable strategies
• Excellent project management skills with ability to manage multiple programs simultaneously
• Creative problem‑solver who can develop innovative solutions within budget constraints
• Strong cross‑functional collaboration skills and ability to influence without direct authority
• Knowledge of retail media networks and digital shopper marketing tactics
• Experience managing external agencies and vendor relationships
• Passion for Bobbie's mission and commitment to supporting parents

• Be Radical - We are change makers, rule breakers and stigma shakers. We are unapologetically bold and use our megaphone for good.
• Nurture the Tension - Parenthood is full of healthy tension, and so is building a company. We embrace the unknowns, practice humility and are a culture of learners.
• Deliver Ounce by Ounce - Our customers have entrusted us to feed their babies. We lose sleep over the details, so they don't have to.
• Don't Assume - We embrace our unique perspectives, withhold judgment, and find beauty in the paths that brought us all to Bobbie. Our…