Paid Media Strategist

Responsibilities

• Lead strategy development for your clients that will meet client goals and keep them on the cutting edge of digital marketing
• Build strategic recommendations by analyzing client performance and demographic data, performing competitive analysis and researching keywords
• Research and stay up to date on industry trends, media channel developments and new methodologies
• Create and build campaigns from the ground up, including account set-up, campaign planning/organization, ad copywriting, keyword selection and setting bid strategy
• Work with the graphic design team to produce creative assets
• Manage multi-channel advertising campaigns across paid search, display and social media channels
• Regularly test and optimize bids, keywords, text ads, image ads, and landing pages to ensure that campaigns continually improve over time and meet client goals
• Build client relationships with key accounts and act as the daily point of contact for your clients

• 4-year Bachelor’s degree in business, marketing, advertising, economics, finance, analytics, or a related field. Relevant school, internship, or work experience may be considered in lieu of a degree.
• 1-2 years of hands-on campaign management in Google Ads, Facebook Ads or other digital channels
• Proficiency with Microsoft Office Suite with advanced knowledge of Excel and Power Point
• Superior ability to analyze data in Google Analytics, Google Ads, Facebook or other analytics platforms
• Superb written and verbal communication skills and client relationship skills

• Open leave (paid time off)
• Paid Leave for new parents
• Health insurance (including dental and vision)
• Flex Spending Plan
• Employee Assistance Program
• 401K with company matching
• Student Loan Repayment Program
• Professional development opportunities
• Rewards and recognition programs
• Mobile phone & internet reimbursement