Sports Marketing Manager

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The Sports Marketing Manager ensures all sponsorship fulfillment of UFCU’s sports property partnerships, including Texas and Texas State University Athletics. This role develops and executes marketing campaigns that deliver value to the team and university, aligning with UFCU’s vision of helping Members achieve financial success. The Sports Marketing Manager collaborates with other departments to develop marketing strategies that promote UFCU’s products and benefits and enhance its positive brand image among sports fans.

The Sports Marketing Manager reports to the Director of Marketing.

Our Credit Union was founded in 1936 and has grown to serve members throughout Texas and beyond. At UFCU, we are more than just a financial institution, and our people are more than just employees. We are dedicated to our purpose of empowering our Members to achieve financial success and build brighter futures
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In Pursuit Of Our Aspiration That UFCU Is Loved By Millions Of Members And Built To Thrive For Generations, We Are Guided By Our Values

We are driven by a profound sense of empathy to deeply understand our Members’ needs and preferences, what brighter futures means to them, and the obstacles in their way. We act in our Members’ best interests, forever seeking to empower their financial success.

We are inspired to courageously experiment, learn, and iterate in pursuit of positive impact for our Members, UFCU, and coworkers. We challenge assumptions, embrace diverse perspectives, and make use of data and insights.

We do the right thing, always. We champion teamwork, accountability, continuous improvement, and celebrate successful outcomes of others, fostering an inclusive environment of excellence and collaboration.

• Drive brand strategy through cross-functional execution for UFCU Sports and Marketing initiatives.
• Create and manage an annual Marketing roadmap to define unique brand positioning, generate innovative partnership ideas, and identify new teams, athletes, and venues for sponsorship.
• Execute the Sports Marketing strategy across UFCU channels (social media platforms, digital experiences, collegiate, concert, events, and grassroots) by working directly with marketing and business colleagues within the organization.
• Manage Name, Image, and Likeness (NIL) program, ensuring athletes reflect UFCU’s values and long‑term growth ambitions.
• Lead the Sports marketing integration with all Marketing and Digital teams to craft campaigns that are relevant, rooted in fan behavior, and aligned with brand initiatives.
• Enhance current partnerships by driving innovative marketing ideas to bring cultural relevance, member engagement and attract new members.
• Develop the team sports marketing calendar to support Channels, and Brand Marketing, Retail, and Field teams.
• Assist with contract negotiation and oversee contractual agreements, implement robust measurement mechanisms to evaluate goal attainment, and foster proactive, positive relationships with external partners.
• Lead the creation of sports collaborations for new products and bring key stories to life.
• Maintain a pulse on audience passion points and serve as a subject matter expert in their fandom and behavior.
• Manage ongoing sports and advertising agency partnerships and ensure their effective deployment across the sponsorship portfolio.
• Define, develop, and manage the integrated sponsorship activation plans, in coordination with business partners and respective agencies.
• Track and evaluate sponsorship ROI, athlete performance, and partnership outcomes.
• Support reporting and presentations for leadership on athlete strategy, NIL progress, and partnership activation performance.

• Adhere to all company policies, procedures and business ethics codes.
• Complete required regulatory training as assigned.
• Maintain strict adherence and compliance to all laws, rules, regulations and internal controls specific to the role, including but not limited to Bank Secrecy Act, Anti‑Money…