Senior Source and AI Engagement Strategist

Job Summary

Are you a visionary content and engagement strategist with a passion for open source and AI? Do you thrive on connecting with diverse audiences to amplify impactful work? The Red Hat Open Source AI Program Office (OSAIPO) is seeking an exceptional Engagement Strategist to be the driving force behind promoting our groundbreaking initiatives, both internally and externally. In this pivotal role, you'll shape the narrative of OSAIPO's leadership in open source and AI, inspiring associates, corporate partners, customers, and the broader community to engage with our mission.

You'll craft compelling content, foster vibrant discussions, and champion the spirit of open collaboration, making a tangible impact on the future of technology.

At Red Hat, our commitment to open source innovation extends beyond our products - it’s embedded in how we work and grow. Red Hatters embrace change – especially in our fast-moving technological landscape – and have a strong growth mindset. That's why we encourage our teams to proactively, thoughtfully, and ethically use AI to simplify their workflows, cut complexity, and boost efficiency.

This empowers our associates to focus on higher-impact work, creating smart, more innovative solutions that solve our customers' most pressing challenges.

• Engagement Strategy:
  Develop and execute dynamic engagement content and communications plans to help position Red Hat as a leader in open source and AI. This includes defining key messages, identifying target audiences, and establishing measurable goals that align with our overarching objectives.

• Communications & Outreach:
  Manage internal and external communications efforts for OSAIPO, aligned to compelling narratives that resonate across various platforms. This involves developing and managing a comprehensive content calendar, overseeing the creation of articles, videos, presentations, and training materials, and ensuring a consistent, engaging voice that avoids overlap with public relations.

• Content Creation & Management:
  Drive the creation, curation, and optimization of high-quality, impactful content across multiple channels. You'll leverage your expertise in content management to ensure our stories are discoverable, shareable, and effectively communicate the value and excitement of open source and AI.

• Collaboration & Publishing:
  Work with designers and subject matter experts to facilitate content creation, ensure timely delivery, and act as the primary publishing engine for OSAIPO initiatives.

• Experiment with AI for Efficiency:
  Proactively explore and implement emerging AI capabilities to automate routine content creation tasks, streamline communication workflows, and enhance overall team efficiency in promoting open source and AI initiatives.

• Content Optimization:
  Collaborate with corporate marketing to ensure content developed by the Open Source and AI Program Office (OSAIPO) is optimized for search and AI engines, maximizing visibility and attracting relevant audiences while aligning with overall corporate SEO strategies.

• Brand Consistency:
  Adhere to established corporate brand guidelines and work closely with corporate marketing to maintain a consistent brand voice, style, and message across all OSAIPO content and platforms, ensuring alignment with the broader Red Hat brand.

• Performance Analysis:
  Monitor and analyze engagement metrics to continuously refine strategies and optimize content performance. You'll use data-driven insights to understand what resonates with our audiences and adapt our approach to maximize reach and impact.

• A bachelor's degree in marketing, communications, journalism, or equivalent.

• 5+ years of experience in content creation, content management, or a related publishing role.

• Proven ability to generate new and compelling content ideas and strategies.

• Excellent communication, collaboration, and interpersonal skills, with the ability to work effectively with diverse subject matter experts and designers.

• Strong understanding of content management systems and publishing workflows.

• Knowledge of current online marketing trends, best practices for SEO, and content…