Account-Based Marketing; ABM Associate

Position: Account-Based Marketing (ABM) Associate
PIMCO is a global leader in active fixed income with deep expertise across public and private markets. We invest our clients' capital across a range of fixed income and credit opportunities, leveraging our decades of experience navigating complex debt markets. Our flexible capital base and deep relationships with issuers have helped us become one of the world's largest providers of traditional and nontraditional solutions for companies that need financing and investors who seek strong risk-adjusted returns.

Since 1971, our people have shaped our organization through a high-performance inclusive culture, in which we celebrate diverse thinking. We invest in our people and strive to imprint our CORE values of Collaboration, Openness, Responsibility and Excellence. We believe each of us is here to help others succeed and this has led to PIMCO being recognized as an innovator, industry thought leader and trusted advisor to our clients.

Position Description

We are seeking a high-performing and results-driven Account-Based Marketing (ABM) Associate to join our Americas Digital Marketing team. In this role, you will support the development, scale, and execution of ABM strategies across our US GWM business, focusing on two distinct personas and segmentation cohorts:
Sales Assist (servicing Sales' close relationships) and Marketing Activation (targeting less engaged clients and prospects). You will collaborate closely with sales, channel marketing, digital marketing, and cross-functional teams to deliver targeted and personalized campaigns that drive client engagement and sales outcomes across all client segments (Field, RIA). You will play a key role in growing our ABM capabilities and impact across the US GWM business, driving measurable engagement and business outcomes.

This is a unique opportunity for a highly motivated Marketer to be a trailblazer toward the organization's future and support an exciting shift to Account Based Marketing.

The ideal candidate will have 2-4 years of account-based marketing experience, preferably within financial services, and the ability to develop and execute high-performing engagement strategies across the client lifecycle.

Responsibilities:

Key responsibilities include, but are not limited to:

* Campaign Planning and Execution:
Help orchestrate and execute ABM tactics aligned to either client- or prospect-focused cohorts, leveraging lifecycle segmentation and audience targeting.

* Journey Mapping:
Support multi-channel strategy and execute integrated journeys to help improve client experience and drive engagement.

* Pod

Collaboration:

Participate in agile pod stand-ups, sprint planning, and retrospectives to ensure timely delivery of tactics.

* Personalization and Automation:
Utilize CRM and marketing automation platforms (e.g., Marketo, Dynamics) to deliver personalized, scalable communications.

* KPI Tracking:
Monitor and report on campaign performance using lifecycle KPIs, including email engagement, event participation, and funnel progression.

* Data Management:
Collaborate with analytics and data teams to ensure clean, accurate client data for segmentation and personalization.

* Stakeholder Engagement:
Partner with sales champions and business stakeholders to ensure campaign relevance and effectiveness

* Innovation and Scale:
Contribute to the continuous improvement of ABM tactics by testing new approaches and integrating learnings.

Qualifications:

* A minimum of a bachelor's degree from an accredited institution.

* Proven experience in account-based marketing, digital marketing, or campaign management, preferably within the financial services industry.

* Proficient project management skills with experience and comfort in an agile working model.

* Familiarity with CRM systems, marketing automation platforms, and campaign orchestration tools.

* Strong analytical skills and experience with KPI tracking and reporting.

* Excellent communication and interpersonal skills, with a focus on collaboration and teamwork.

* Ability to manage multiple priorities in a fast-paced, agile environment.

* Passion for client-centric marketing and continuous innovation.

Professional Skills Requirements:

* Exceptional organizational and project management skills, with the ability to manage multiple initiatives and solve complex problems creatively and resourcefully.

* Adaptable and collaborative, thriving in dynamic, fast-paced environments with shifting priorities. Skilled at building positive relationships across diverse teams.

* High ethical standards and integrity, earning credibility and trust. Committed to continuous learning and staying current with digital-marketing trends.

* Proactive and dependable, with a strong ownership mindset and a commitment to delivering high-quality results.

* Ability to excel in challenging environments, managing shifting business priorities effectively.

* Effective communicator with strong interpersonal skills, adept at seeking cross-functional input and ensuring projects meet…