Director of Growth

As Director of Growth, you will own the systems, channels, and revenue strategy that take Sky Society into its next stage of growth.

Sky Society’s revenue is growing more than 3x year over year organically through a strong brand, an engaged community, a proven product, and a high-touch, high-consideration sales process. Now, we’re hiring a growth leader to turn that momentum into repeatable, measurable, scalable revenue. This is a rare chance to step into a company where the product works, the audience cares, and the next stage of growth is still wide open.

You will have the ability to shape the strategy, test new channels, build the team, and directly impact how Sky Society scales.

You will own growth across acquisition, partnerships, paid media, lifecycle marketing, funnel optimization, and sales growth. This is a hands‑on, strategy-through-execution role for someone who can identify opportunities, build the business case, test quickly, and scale what works. A major part of this role will be using AI, automation, and modern tools to make our growth systems smarter, faster, and more efficient.

You’ll work directly with the Founder, directly manage a small team, and partner closely with the brand team to grow qualified leads, applications, enrollments, and revenue while protecting the trust and community that make Sky Society different.
Responsibilities:

Lead Generation & Acquisition

• Own and grow qualified lead generation across the business

• Develop and execute a multi‑channel acquisition strategy across paid, owned, organic, and partnership‑driven channels to grow qualified prospective student demand.

• Identify, test, and validate new growth channels, then build the systems, budget, and team support needed to scale what works.

• Own paid acquisition strategy across Meta, Google, Tik Tok, and emerging platforms

• Manage campaign performance, testing frameworks, attribution, and budget allocation

• Build lead forecasts and sales projections

Funnel Optimization

• Own the entire customer journey from first touch point through conversion

• Use AI tools to improve speed, personalization, reporting, content operations, lead follow‑up, and team efficiency across the growth function.

• Build a culture of experimentation by designing, prioritizing, and analyzing A/B tests across acquisition, lifecycle marketing, and funnel conversion.

• Own and optimize the lead‑to‑application funnel, using data, segmentation, and lifecycle marketing to identify drop‑off points, improve conversion rates, and create more personalized prospective customer journeys.

• Build and improve the automation infrastructure behind our growth engine, connecting tools like Claude, Zapier, Active Campaign, Airtable, Slack, Kajabi, and Typeform to reduce manual work, improve visibility, and scale team execution.

• Optimize landing pages, lead magnets, email sequences, retargeting campaigns, admissions events, and nurture funnels

• Build reporting that gives the business clear visibility into what is working and what is not

Partnerships & Strategic Growth

• Develop scalable partnership strategies that generate measurable growth

• Identify and evaluate new distribution opportunities such as University partnerships, B2B opportunities and more

• Build business cases for new growth initiatives, channels, partnerships, and products

• Pressure-test ideas for strategic fit, financial impact, and scalability

Team Leadership

• Manage and develop a small growth team across admissions, partnerships, and paid media execution

• Create clear goals, dashboards, reporting rhythms, and accountability across the growth function

We’re Looking For Someone Who:

• 6+ years of experience in growth, performance marketing, demand generation, acquisition, or a related field

• Scaled a founder‑led company through a…