Director of TikTok Shop

Founded by wellness influencer and entrepreneur Mari Llewellyn, Bloom Nutrition is one of the fastest growing wellness brands in the US. Our mission is to help people bloom into their best selves through nutritious and delicious wellness solutions.

Recognized for our innovation and growth, we're proud recipients of several awards:

Target Partner of the Year (2023)

EY Entrepreneurs of the Year (2024)

Location
:
Austin, Texas Monday-Thursday onsite

The Role:

Bloom Nutrition is hiring a Tik Tok Shop Manager to support and shape how the brand shows up across the U.S. Tik Tok Shop ecosystem. Tik Tok Shop is an important marketing engine for Bloom, a space where content, community, creators, and product discovery come together at scale.

In this role, you'll help bring our Tik Tok Shop strategy to life by coordinating creator community involvement, supporting content and launch plans, managing day-to-day execution, and partnering across teams to keep Bloom consistently top of feed. This is a hands on, collaborative role ideal for someone who understands Tik Tok culture, loves working with creators, and thrives in a fast moving environment.

You won't be solely responsible for setting the channel’s strategic direction but you will play a major role in shaping it alongside leadership while driving execution.

Responsibilities

• Assist in executing Bloom’s U.S. Tik Tok Shop strategy with input from leadership, social, creative, agency partners, and Tik Tok.
• Maintain an active, visible, and consistent presence on Tik Tok Shop through content flow, creator involvement, and platform opportunities.
• Support major Tik Tok moments, beta tests, new features, and seasonal initiatives.

2. Agency Partnership & Performance Assessment

• Serve as the day to day point of contact for our Tik Tok Shop agency, ensuring smooth workflow, alignment, and consistent communication.
• Review weekly agency performance updates, identifying trends, opportunities, and areas of improvement and share insights internally with cross functional partners.
• Collaborate with the agency to support creator outreach, content needs, platform pushes, and product launch programming.

3. Creator Community Support

• Help cultivate a broad, engaged creator community across paid, affiliate, and organic participation.
• Coordinate sampling and ongoing communication to ensure creators are excited, informed, and equipped to create.
• Monitor creator activity and community health to ensure a strong pipeline of fresh content and participation.

4. Cross-Functional Coordination

• Work closely with Creative, Social, Operations, and Marketing teams to ensure alignment on timing, messaging, inventory, and upcoming initiatives.
• Support listing accuracy, product updates, and launch readiness across the channel.
• Help prepare weekly internal updates, recaps, and planning documents.

5. Tik Tok & Platform Partner Relationships

• Maintain frequent, clear communication with Tik Tok category managers and platform partners.
• Gather insights, updates, and platform guidance and cascade this information to internal partners and agency teams.
• Support participation in platform programs, trainings, and high-visibility opportunities.

Experience

• 2-4+ years in influencer/creator marketing.
• Strong understanding of Tik Tok’s creator landscape, culture, and content trends.
• Experience working with agencies or managing external partners.
• Excellent communication and organizational skills.
• Ability to manage many moving pieces, prioritize, and stay detail oriented.

Preferred

• Experience with Tik Tok Shop (brand, marketplace, or agency).
• Background in CPG, health, wellness or beauty
• Familiarity with product launches, seeding programs, and basic performance analysis.
• Fun and inclusive work environment with a super collaborative team
• Acce…