Director of Product Marketing

This is not a content role.

It’s not a slide production role.

It’s not a “support marketing” function.

And it’s not for someone who waits for direction.

This is a leadership role that sits at the center of product, sales, and market reality. You will own how Bidgely is understood… by customers, by analysts, and by our own teams.

If you’re someone who turns complex technology into clear, compelling stories that move deals forward, this role is built for impact.

We’re scaling into a more complex, competitive market… and our narrative needs to scale with it.

Over the next 6–12 months, this role exists to:

• Establish disciplined, consistent messaging and positioning across the company
• Improve sales effectiveness through stronger enablement and clearer storytelling
• Bring structure and rigor to product launches and go-to-market execution
• Elevate how we show up with customers, analysts, and the broader market

If we don’t get this right, launches stall, messaging fragments, and sales efficiency degrades.

You will own the full product marketing function… from narrative to enablement to market impact.

Define and maintain the brand narrative across every touchpoint
Translate complex AI and utility data into clear, buyer-relevant messaging
Ensure consistency across web, sales materials, events, and executive content

Define how we win against competitors, alternatives, and “do nothing”
Run win/loss analysis that actually feeds back into messaging
Ground everything in real buyer behavior and decision dynamics

Build and maintain the full enablement system: decks, briefs, battle cards, frameworks
Support long-cycle, multi-stakeholder enterprise sales motions
Hold the bar on quality… not just output

Drive structured, repeatable GTM for new capabilities
Align product, marketing, and sales around clear launch narratives
Ensure launches are both internally usable and externally credible

Own Customer Advisory Board strategy and execution
Build case studies, testimonials, and proof that actually influence deals
Translate customer feedback into sharper positioning

Influence CPO, CRO, CEO, and senior stakeholders without authority
Push back when needed… with evidence, not opinion
Bring clarity where there is ambiguity

• Messaging and positioning are clearly defined and consistently applied
• Sales enablement is structured, usable, and improving field effectiveness
• You’ve built trust with executive stakeholders across Product, Sales, and Leadership
• Launches are more disciplined, coordinated, and effective

• Sales cycles show improved efficiency tied to enablement quality
• Messaging resonates more strongly with buyers and analysts
• Customer evidence is actively influencing deals
• The PMM function is scalable and ready to expand

• 7–10+ years in B2B SaaS product marketing in complex, enterprise sales environments
• Proven ownership of narrative, messaging, and positioning… not just execution
• Experience enabling long-cycle, multi-stakeholder deals ($100K+ ACV and beyond)
• Strong track record working with Product, Sales, and executive stakeholders
• Experience running Customer Advisory Boards and leveraging customer insight
• Exceptional writing and communication… clear, structured, executive-ready
• AI-forward mindset… using AI to accelerate research, writing, and execution at scale

• You have a point of view… and you can defend it in a room full of executives
• You simplify complex technical stories without losing depth or…