Growth Marketing Manager - Business & Government

Remote
- United States

The Growth Marketing Manager drives campaign execution Blackboard's new logo pipeline and serves as a key connector between acquisition and the post-sale customer journey. Sitting within the Revenue Marketing org and reporting to the VP of Revenue Marketing, this role is responsible for translating GTM positioning and segment strategy into integrated, multi-channel demand generation campaigns that create and accelerate pipeline across the Business & Government market.

This is a creator and executor role. You will own end-to-end campaign planning and delivery: from brief to launch to performance reporting, with review at key milestones. You will work in close collaboration with Product Marketing, Marketing Intelligence, Marketing Operations, and the Sales org to ensure campaigns are tightly connected to targeted audiences, pipeline goals, and revenue-focused strategies. You won't just fill the top of the funnel — you’ll be accountable for the quality and conversion of what flows through it, and you'll stay connected to the customer signals on the right side of the bow tie that inform where and how we show up.

You will also manage execution of our physical and digital field presence in Business & Government — regional events, third-party conferences like Dev Learn, and our flagship customer event BbT. For this role, field is not a logistics function. It is a pipeline strategy. Every event runs against a documented pipeline target, with a measurement plan and clear post-event attribution.

The right person for this role understands that AI is changing the buyer journey. You are expected to actively use AI tools and build AI-enabled workflows and automations that help you work with greater speed and efficiency. You will also stay informed on how Blackboard's buyers are increasingly using AI in their own research and selection process and recommend adjustments to campaign tactics and channel mix accordingly.

Campaign Strategy & Execution

• Manage and execute the integrated campaign calendar for new logo acquisition in the Business & Government segment, against the pipeline targets set for each program.
• Translate GTM positioning and competitive differentiation from the GTM Marketing team into compelling, audience-specific campaign narratives and assets.
• Execute multi-channel campaigns spanning paid media, email, content syndication, webinars, and field event integration.
• Design and run ABM programs for target accounts across the Business & Government universe — account-based thinking is core to this role, not optional.
• Support Blackboard's visibility in AI-generated research environments (GEO), coordinating with the VP, GTM on which prompts and themes buyers are searching.
• Partner with Marketing channel teams to ensure programs compound ROI rather than run in isolation.
• Use and build AI-enabled workflows to support campaign analysis, audience personalization, and performance optimization — and share learnings with the broader team.

Field & Event Marketing

• Coordinate with Events, Sr Manager to manage regional field activation programs — road shows, executive dinners, partner-hosted events — tied to pipeline goals in specific accounts or geographies.
• Serve as a key campaign contributor to BbT, Blackboard's flagship customer event, ensuring field and campaign strategies are coordinated.
• Track and report post-event attribution using established models, in partnership with Marketing Intelligence: every event investment is measured against pipeline sourced, pipeline influenced, and closed won contribution.

Pipeline Generation & Attribution

• Own a direct pipeline contribution target — not just activity metrics. You…