Meta Ads Manager

Legal Soft is seeking a Meta Ads Manager to own and optimize our client acquisition engine across

Meta channels. This role is responsible for planning, executing, and scaling high-performing paid

media campaigns that generate qualified leads, demos, and signed clients within preferred metrics and

• Plan, launch, and manage paid advertising campaigns across Meta
• Own budget pacing, scaling, and ROI-driven optimization

• Optimize for cost per qualified lead, cost per demo booked/completed, and cost per signed client
• Test audiences, creatives, copy, landing pages, and offers

• Collaborate with intake teams to ensure lead quality alignment
• Track leads from first click through signed case
• Manage and oversee external paid media vendors and agencies
• Act as primary point of contact for vendor performance and accountability
• Manage large ad spend budgets and ensure ROI-driven execution
• Identify performance gaps and drive corrective action

• Build and maintain dashboards and weekly/monthly performance reports
• Provide actionable insights and recommendations to leadership

• 3+ years of paid media management experience
• Strong expertise in Meta Ads, Google Ads a plus
• Experience with lead generation, CRM tracking, and attribution

• Consistent generation of high-quality legal leads
• Reduced cost per signed client over time
• Clear visibility into ROI and scalable campaign performance

If your Salary range is above $8 - $10